Sr. Product Marketing Manager, Kcentra

The Senior Product Manager will support development of strategy and will execute tactics directed at health care professionals (HCP) in the hospital setting for promotion of KCENTRA in the US. This individual will drive brand growth and increase brand equity by leading insight-driven marketing recommendations and execution focused on HCP education, adoption and advocacy for KCENTRA. This individual will advance and manage the core promotional strategy, peer-based promotional plan and HCP scientific education plan.

This role requires the marketer to manage and execute on multiple initiatives at once and requires strategic thinking, leadership, collaboration, innovative ideas, data analytics and the ability to solve brand challenges. This role also includes responsibilities for supporting annual brand planning, and agency management.

Day-to-day responsibilities include:

• Developing impactful creative, messaging and core content aligned with the commercial strategy
• Driving non-personal and personal HCP engagement and education activities
• Leading cross-functional support team members including medical affairs, insights & analytics, corporate accounts and the field sales organization to drive key insights and customer driven decisions for the brand

Main Responsibilities:

• Lead HCP strategy and execution to ensure that brand/ business objectives are met
• Guide strategic decisions and ensure flawless execution of promotional programs for HCPs
• Orchestrate content development aligning with insights and overall accountability for creative assets, from brief to launch, including collaboration with field team for feedback and input
• Design and execute innovative HCP promotional initiatives and tactics in alignment with brand strategic imperatives
• Develop and advance the brands approach for building HCP brand advocacy and partnering with HCPs in support of peer-based promotion
• Develop promotional messages, messages and salesforce tools for HCPs, which may include visual aids, emails, speaker programs and congress materials
• Advance and lead the HCP scientific education plan, working closely with key stakeholders to ensure compliant delivery of scientific information
• Work with Insights and Analytics teams to drive insights-backed recommendations and initiatives
• Manage the budget and closely monitor brand performance, ensuring cost-effective delivery of all programs
• Manage the internal legal, regulatory and medical review and approval of new messages and materials to enable responsible and compliant HCP communications
• Build effective working relationships with key internal and external customers
• Support annual brand planning and agency management

Qualifications:

• Bachelors' degree in life sciences or healthcare discipline; MBA preferred

• Minimum 7 years relevant health care experience with 5+ years commercial marketing experience in pharmaceutical, biotech or medical device industry
• Preferred experience marketing to HCPs within the hospital setting
• Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
• Experience developing and executing a wide range of successful online and offline tactics, including digital, print, and video.
• Exhibiting passion and empathy to build meaningful experiences with consumers by understanding their needs and desires.
• Experience building meaningful experiences with HCPs by understanding their needs and desires
• Experience building productive partnerships and collaborating effectively in a matrix organization

Our Benefits

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Please take the time to review our benefits site to see what’s available to you as a CSL employee.

About CSL Behring

CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring.

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