GSM - Product Manager - NICU

Requisition ID:6649

Job Title:GSM - Product Manager - NICU

Job Country:United States (US)

Here at Avanos Medical, we passionately believe in three things:

• Making a difference in our products, services and offers, never ceasing to fight for groundbreaking solutions in everything we do;
• Making a difference in how we work and collaborate, constantly nurturing our nimble culture of innovation;
• Having an impact on the healthcare challenges we all face, and the lives of people and communities around the world.

At Avanos you will find an environment that strives to be independent and different, one that supports and inspires you to excel and to help change what medical devices can deliver, now and in the future.

Avanos is a medical device company focused on delivering clinically superior breakthrough solutions that will help patients get back to the things that matter.We are committed to creating the next generation of innovative healthcare solutions which will address our most important healthcare needs, such as reducing the use of opioids while helping patients move from surgery to recovery. Headquartered in Alpharetta, Georgia, we develop, manufacture and market recognized brands in more than 90 countries. Avanos Medical is traded on the New York Stock Exchange under the ticker symbol AVNS. For more information, visit www.avanos.com.

Essential Duties and Responsibilities:

Product Manager – NICU

This role is based out of Alpharetta, GA.

Avanos is a medical device company focused on delivering clinically superior breakthrough solutions that will help patients get back to the things that matter. We believe a difference in our products, combined with a difference in how we work, communicate and partner, can change the entire world. We are committed to creating the next generation of innovative healthcare solutions to address our most important healthcare needs. We develop, manufacture, and market recognized brands in more than 90 countries. For more information, visit www.avanos.com.

Position Summary

As the Product Manager for the NEOMED portfolio you will lead the global strategy and execution across new product development, product lifecycle management, and market expansion focused on the Neonatal Intensive Care Unit (NICU) market. This role is pivotal in driving upstream marketing initiatives and product lifecycle management from market entry strategy and innovation roadmaps to global go-to-market execution.

You will lead efforts to uncover customer insights, develop category strategies, initiate new organic innovation programs, own global brand positioning/messaging, and sustain efforts for existing product lines globally. This position partners closely with R&D advancing new products through Avanos’ stage-gate process, ensuring alignment with business objectives and regional needs.

The role is based in Alpharetta, GA at the Avanos headquarters.

Key Responsibilities

• Lead global strategy and execution for the NEOMED brands across mature, emerging, and advancing markets. Drive upstream marketing, including customer research, market assessment, innovation roadmap development, and go-to-market execution.
• Manage the full lifecycle of product lines, including:
  • Voice of Customer (VoC) research using qualitative and quantitative methods.
  • Strategy and launch planning (branding, pricing, messaging, training, initial forecasting, and inventory coordination).
  • Business case development including building market models to estimate market sizing, pro-forma P&Ls, assessments, competitive landscaping and market attractiveness assessments
  • Intellectual property considerations
  • Maintain and evolve the global pricing strategy.
  • Lead claims and copy development for accurate, compelling global communications.
  • Build and manage relationships with Key Opinion Leaders (KOLs) and lead clinical advisory boards.
  • Collaborate with regional stakeholders and cross-functional teams in R&D, Regulatory, Quality, Marketing Communications, and Product Supply.
  • Participate in strategic evaluations of inorganic growth opportunities (e.g., M&A, licensing, venture investments).
  • Monitor and assess competitive landscape and market trends.
  • Ensure seamless integration of strategies across global and regional partners, gaining alignment and buy-in.

Primary Collaboration Partners

• Research & Development (R&D)
• Regional Marketing
• Sales and Marketing Communications
• Clinical & Medical Affairs
• Regulatory, Quality, and Product Supply
• Clinical Advisory Board (CAB)
• Finance and Health Economics
• Corporate Development

Basic Qualifications

• Minimum 3-4 years of marketing experience, preferably in the medical industry.
• Experience in product management, including:
  • New product development
  • Strategy formulation
  • Voice of Customer engagement
  • New Product Launch
• Strong leadership skills with ability to influence cross-functional teams without direct authority.
• Experience in strategic planning within a medical device or healthcare organization.
• Global mindset and proven success in cross-cultural team environments.
• Excellent verbal, written, and presentation skills.
• Ability to travel internationally up to 30%.

Preferred Qualifications

• MBA or equivalent business/strategic experience.
• Undergraduate degree in engineering
• Prior experience in GI, ICU, IR, NICU, Pediatrics, or Pain Management therapeutic areas

Avanos Medical is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law. If you are a current employee of Avanos, pleaseapply here

Join us at Avanos
Join us and you can make a difference in our products, solutions and our culture. Most of all, you can make a difference in the lives, people, and communities around the world.

Make your career count
Our commitment to improving the health and wellbeing of others begins with our employees – through a comprehensive and competitive range of benefits. We provide more than just a salary – our Total Rewards package encompasses everything you receive as an employee; your pay, health care benefits, retirement plans and work/life benefits.

Avanos offers a generous 401(k) employer match of 100% of each pretax dollar you contribute on the first 4% and 50% of the next 2% of pay contributed with immediate vesting.

Avanos also offers the following:

benefits on day 1

free onsite gym

onsite cafeteria

HQ region voted 'best place to live' by USA Today

uncapped sales commissions