We are looking for a Marketing Director to join our team and be responsible for promoting a positive image of Brazos Transit District (BTD) and educating the public about the purpose and services provided.
Job Duties Include:
- Responsible for BTD's mobile app and social media sites, current and new. Promote BTD in a positive manner on all social media sites. Monitor and maintain these sites on a daily basis.
- Work with the Chief Administrative Officer to ensure BTD’s social media and marketing objectives are met via website, social media platforms, print media, etc.
- Develop and implement marketing activities that will promote the positive image for BTD as well as public transportation.
- Create and publish a quarterly BTD newsletter, public notices, news blasts, agency publications, etc.
- Coordinate advertising and legal notices with various vendors.
- Create transit related documents and forms including maps, brochures, newspaper ads, etc. and coordinate with various print shops.
- Assist other departmental efforts to develop materials communicating the implementation of transit service programs and modifications.
- Coordinate with public agency staff, private consultants, stakeholder outreach teams and professionals in other disciplines for successful project completion.
- Assist with activities related to transit service planning and scheduling for urban fixed-route and demand/response transit service.
- Provide administrative support and compliance of federal/state funded grant programs.
- Provide staff support and coordinate various projects with other departments.
- Assist Chief Executive Officer with special projects as needed.
- Attend local meetings such as city council, commissioner’s court, and other local agency meetings as requested by the Chief Executive Officer and the Chief Administrative Officer.
- Attend community events, resource fairs and staff the company booth to promote BTD.
- Analyze potential new products/media to enhance the marketing/communications for BTD.
- Provide assistance to the Chief Executive Officer regarding communications with the Board of Directors and other duties as requested.
- Develop and implement marketing activities that will increase ridership.
- Maintain professional customer/employee/supervisor relations.
- Be familiar and up to date with all services provided by BTD and our affiliates.
- Be familiar and up to date with BTD’s program policies and procedures.
- Maintain the standards of BTD, including but not limited to the Drug & Alcohol, ADA, EEO, Title VI and safety policies and procedures.
- Maintain confidentiality of information.
- May be assigned to work and perform duties outside the scope of the normal work schedule to fit the needs of BTD, including holidays and weekends.
- All other duties as assigned.
Benefits:
- Paid Holidays
- Paid Vacation
- Retirement
- Medical
Qualifications:
- Must possess and maintain a valid Texas driver’s license throughout employment.
- Must have a bachelor’s degree in Marketing or other relevant field.
- 1-3 years in marketing/business experience.
- 1 year computer experience required and must be able to type 40 words per minute.
- Must be familiar with Adobe Creative Suite
- Hands-on experience with web content management tools, like WordPress
- Strong verbal and written communication skills
