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Inside Sales Representative

Midwest Heating And Cooling

Mukwonago, WI 53149 • $23.00 to $25.00 / hr • 9/12/2026

Job Description

Job Description

Position: Inside Sales Representative
Department: Sales
Compensation: $23-25 Hourly plus Commission Incentives

Expected total compensation opportunity of approximately $70,000-$85,000 annually for a successful performer, based on individual production and incentive earnings.

Schedule: Monday through Friday, Frist Shift
Overtime required during high demand.

Primary Role: The Inside Sales Representative's primary role is to generate revenue by proactively selling the company's products, services, memberships, and appointments through outbound calling, follow-up, and rehash.

Supervisor: Director of Sales & Marketing

Required Qualifications:
  • Minimum two years' experience in inside sales, outbound sales, appointment setting, call-center sales, or a similar revenue-producing role preferred.
  • Comfortable spending a significant portion of the workday making outbound calls, texts, and emails.
  • Strong ability to ask questions, identify customer needs, communicate value, overcome reasonable objections, and ask for the sale or appointment.
  • Professional verbal, phone, written, and interpersonal communication skills.
  • Able to learn software applications and use them with proficiency, accuracy, and confidence.
  • Working knowledge of Microsoft Office and Google Workspace.
  • Ability to quickly learn the functionality of the company’s CRM, and other company sales tools, and successfully utilize them.
  • Superior organizational, time-management, pipeline-management, and follow-through skills.
  • Able to work independently with limited supervision while contributing to department and company goals.
  • Able to remain persistent, professional, and productive in a high-volume sales environment.
  • Competitive, accountable, coachable, and motivated by measurable results.
  • Must be reliable, honest, cooperative, and discreet when handling customer or company information.
  • High school diploma or GED equivalent.
Key Responsibilities:
  • Perform all duties in accordance with company policies, procedures, sales processes, and approved customer communication standards.
  • Represent the company in a professional and ethical manner consistent with Midwest Heating & Cooling's values.
  • Conduct outbound calls, texts, and emails to sell the company's products, services, memberships, and appointments.
  • Sell residential tune-up and maintenance appointments.
  • Sell residential service-call appointments for repair and diagnostic needs.
  • Sell new residential and commercial maintenance memberships and rehash expired, cancelled, or previously declined membership opportunities.
  • Sell qualifying indoor air quality products, accessories, duct-cleaning services, and IAQ-related services.
  • Sell residential replacement sales appointments for heating, cooling, heat pump, ductless, and other qualifying replacement opportunities.
  • Sell Commercial Maintenance Agreement (CMA) appointments and commercial sales appointments for qualifying replacement, retrofit, or project opportunities.
  • Rehash existing residential sales estimates to create reset-to-close appointments, renewed sales conversations, or closed sales when appropriate.
  • Rehash open service estimates and recommendations to sell return visits, repairs, diagnostics, maintenance, memberships, or replacement opportunities.
  • Rehash open IAQ estimates and recommendations to close previously presented products and services.
  • Work aged, dormant, and unsold estimates from all assigned departments to return customers to an active sales cycle.
  • Use customer history, prior estimates, stated timing, previous recommendations, and documented needs to create relevant reasons for follow-up.
  • Ask for a clear next step on every qualified conversation, including a direct sale, booked appointment, reset-to-close, or scheduled follow-up.
  • Inform and educate customers on the products and services the company provides and communicate current promotions, rebates, and approved offers accurately.
  • Schedule appointments in accordance with the company's approved methods to maximize selling potential and available field capacity.
  • Maintain accurate and timely documentation of leads, estimates, outbound activity, appointments, sales, memberships, and follow-up in the company’s CRM.
  • Track assigned opportunities through disposition so customers are not left in an undefined or inactive status.
  • Maintain a working knowledge of current products, services, memberships, promotions, rebates, and sales programs.
  • Escalate customer concerns, pricing questions, or situations outside the representative's authority to the appropriate manager.
  • Participate in sales training, coaching, call review, campaigns, and company lead-generation initiatives as required.
  • Other duties as assigned that are consistent with the sales-focused purpose of the position.
Performance Expectations:
  • Expected to meet, or exceed, minimum:
    • Scorecard metrics (KPIs)
    • Activity standards
    • Sales goals
  • Commission rates, spiffs, eligibility requirements, and payment triggers are maintained separately in the Inside Sales Representative Compensation & Incentive Agreement.
  • The hourly range and total compensation opportunity listed above do not guarantee incentive earnings; actual compensation will vary based on individual performance and qualifying sales.

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