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Job Title: Customer Lifecycle Marketing Manager
Location: National Harbor, MD (Hybrid)
Type: Full Time
Compensation: $95,000 to $130,000 DOE, Annually
Cloudforceis growing quickly in higher education, where strong customer relationships drive retention, product direction, customer proof points, and new business. Our customers helpdemonstratewhat is possible withnebulaONE® a secure, governed AI gateway deployed within an institution’s Microsoft cloud environment.
We are looking for aCustomer Lifecycle Marketing Managerto buildCloudforce’spost-sale marketing function from the ground up. This builder role will create the programs, communications, customer stories, and advocacy initiatives that help customers realize more value fromnebulaONE®while turning successful customers into references, case studies, peer advocates, and expansion opportunities.
Working closely with Customer Success, Product, Product Marketing, Sales, and Marketing Operations, you will build a customer lifecycle motion supporting onboarding, adoption, retention, expansion, and advocacy. The ideal candidate has experience in customer marketing, lifecycle program management, content development, and cross-functional collaboration, and is excited to build, test, and scale the function over time.
Customer Lifecycle Marketing:
Onboarding and Adoption:
Customer Education and Insights:
Customer Stories and Advocacy:
Required:
B2B SaaS marketing experience, ideally in a company with a recurring revenue model and a strong focus on customer retention, adoption, andexpansion.
Customer marketing, lifecycle marketing, or post-sale marketing experience, with a demonstrated ability to create programs that support customers afterpurchase.
Experience building customer communications and lifecycle journeys, including onboarding sequences, adoption campaigns, customer newsletters, renewal support, and expansion-oriented nurture programs.
Strong content development skills, with the ability to translate customer needs, product value, and business outcomes into clear, practical customer-facing content.
Experience partnering closely with Customer Success and Sales, including creating materials, programs, and campaigns that help customer-facing teamsengageaccounts more effectively.
Comfort with segmentation, reporting, and campaign performance analysis, including using data toidentifycustomer engagement patterns, adoption opportunities, and areas whereadditionaleducation or communication is needed.
Hands-on experience with marketing automation or CRM platforms, with HubSpot experience strongly preferred.
Ability to capture and develop customer stories, proof points, and advocacy content, including customer interviews, case studies, use case examples, testimonials, and peer validation assets.
StronglyPreferred:
Experience marketing to or working withhigher education institutions.
Familiarity withAI, Microsoft technologies, enterprise software, or cloud-based solutions.
Experience supportingcustomer advocacy, champion, reference, or community programs.
Experience working withRevOps, Marketing Operations, or Customer Operationsto build segmentation, workflows, dashboards, and campaign reporting.
Experience in a builder-stage environment where processes, programs, and team structures are still being defined.
About Us
After 15 years building deep expertise as a professional services and consulting organization, Cloudforce is transitioning to a product-led company anchored by NebulaONE® a secure, governed AI platform purpose-built for higher education and other highly regulated industries including state and local government and healthcare and life sciences.
NebulaONE® runs entirely within the customer's Microsoft Azure tenant so institutional data never leaves their environment, access is controlled through existing identity infrastructure, and every student, faculty member, staff role, and researcher gets a branded, governed AI experience from day one. No engineering team required.
We are Microsoft's 2025 Education Partner of the Year, backed by Owl Ventures and M12 Microsoft's venture fund. And we are just getting started.
Why Cloudforce?
We think the best work happens when people feel genuinely taken care of so we've built a benefits package that reflects that.
We offer our employees unique opportunities to learn, grow, and be part of a team that believes in more than just typical nine-to-five activities. We’ve built a culture around openness, inclusiveness, giving back to the community, team building, and growth. Whether it be through monthly team outings, annual trips, or our frequent charitable activities, we’re serious about making each individual feel like they’re part of our team.
The Essentials
Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
Paid parental leave, including adoption and foster care placement
PTO that grows with you starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
9 company holidays + 2 floating holidays to use however you need them
401K savings plan and education reimbursement to invest in your future
The Perks
Friday lunch on us every week, no exceptions
Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
24/7 access to a modern gym with Tonal and Peloton
Free monthly garage parking with direct private access to the office
Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants
Access to our proprietary AI platform available as both a professional tool and for your own productivity
Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to
The Culture
A real career path not just a job
A team that's tight-knit, community-minded, and genuinely fun to work with
Your ideas heard, valued, and acted on