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General Sales Manager

Hire Right Recruiting

Cedar Falls, IA 50613 • $200,000 to $220,000 / yr • 9/9/2026

Job Description

Job Description
Description
A residential exterior home improvement company in Cedar Falls, Iowa, backed by a national home services platform featuring over a dozen brands nationwide, is hiring a General Sales Manager. In this role, you will own sales team performance, recruit and develop top closers, and drive revenue growth in a year-round market. This is a lead-from-the-front position built for someone who can still close deals and prefers building a high-performing team over managing spreadsheets.

Key Responsibilities

• Own the performance of the sales team and hold reps accountable to measurable weekly and monthly numbers
• Recruit, onboard, and develop sales talent so the team grows without a drop in close rate
• Set daily, weekly, and monthly targets and drive the activity that hits them
• Ride along with reps, coach in the home, and model what a great in home presentation looks like
• Run the sales meeting rhythm and keep the team sharp on product, pricing, and objection handling
• Report on pipeline, close rate, average job size, and revenue to company leadership
• Partner with marketing and production so leads convert cleanly and sold jobs get installed on schedule

Skills, Knowledge & Expertise

• 3 or more years leading a residential sales team in roofing, siding, gutters, windows, or a related home improvement trade
• Proven track record of building and scaling a team that hits aggressive revenue targets
• Strong recruiter and coach who can develop new reps into consistent closers
• Comfortable managing a commission heavy pay plan and the accountability that comes with it
• Lives in or will relocate to the Cedar Falls market and can be in the field with the team
• Valid driver's license with a clean driving record
• Must pass a pre employment background check

Benefits

• Base salary plus commission tied to the revenue your team produces, with real upside for a leader who hits plan
• Medical, dental, and vision coverage
• 401(k) with company match
• Paid time off
• Backing of a national home services platform, including sales training and leadership development
• A market with year round demand and an established brand behind you