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This role leads the end-to-end execution of direct mail campaigns, translating business objectives into detailed project plans that guide strategy, creative development, data processing, production, postal deployment, and final in-home delivery. The position serves as the central coordinator across internal teams, clients, dealers, and external vendors, aligning timelines, deliverables, audience requirements, personalization rules, and approval processes to ensure accurate, compliant, and on-time campaign execution. This job monitors scope, budgets, forecasts, production schedules, and operational risks, proactively resolving issues related to data quality, vendor performance, dealer participation, and mailing logistics while maintaining financial and program alignment. It also drives continuous improvement in workflow, reporting, automation, and quality control, helping scale direct mail operations through stronger processes, better tools, and a collaborative, accountable approach.