Please Accept our Privacy Policy
Business Development Executive – Home Care, Home Health & Hospice
Territory: North Carolina Triad – Greensboro, Winston-Salem, High Point, and surroundings
Employment: Full-Time
Reports To: Franchise Ownership
Position Summary
We are seeking a highly motivated, relationship-driven Business Development Executive to build and grow our presence throughout the North Carolina Triad.
This is a field-based growth position responsible for developing referral relationships and generating new patients/clients across non-medical home care, home health and hospice services.
The successful candidate will understand that business development in post-acute care requires consistent field activity, strong relationships, disciplined follow-up and measurable results. This individual will be expected to develop a territory, create new referral relationships and convert those relationships into sustainable admissions, billable hours and revenue.
Primary Responsibilities
Territory Development & Growth
Develop and execute a strategic territory growth plan for Greensboro, Winston-Salem, High Point and surrounding communities.
Identify, prioritize and penetrate the highest-value referral opportunities within the territory.
Build a balanced referral portfolio rather than becoming dependent on a small number of accounts.
Generate qualified referrals that convert into new home care clients, home health starts of care and hospice admissions.
Develop new accounts while expanding referral volume from existing relationships.
Maintain an active pipeline of prospects, referrals and opportunities.
Consistently achieve monthly, quarterly and annual growth objectives.
Referral Source Development
Develop productive relationships with:
Hospitals and health systems
Skilled nursing and rehabilitation facilities
Assisted living and memory care communities
Independent living communities
Physicians and medical practices
Primary care and geriatric practices
Case managers and discharge planners
Social workers
Home health agencies
Hospice organizations
Accountable Care Organizations and physician networks
Elder law attorneys
Geriatric care managers
Senior placement organizations
Wealth managers and financial advisors
Veterans organizations and community partners
The Business Development Executive will position the organization as a trusted solution for patients and families navigating the continuum of care.
Field Activity Expectations
This is a field-intensive position. The successful candidate should expect to spend approximately 70–80% of their time developing the market.
Expected activity includes:
50–60 meaningful referral-source touches per week
10–12 targeted business development activities per day
Minimum 5 high-value facility/account meetings or tours per week
Minimum 2–3 scheduled presentations, meetings, networking or lunch-and-learns / week
Consistent follow-up with active referral sources and prospects
Development of new referral-producing accounts every month
Accurate CRM documentation of all activity, opportunities, referrals and follow-up
Activity alone does not define success. The expectation is that activity produces referrals, admissions, billable hours and revenue growth.
Performance Expectations
First 30 Days
Complete organizational and service-line training
Learn home care, home health and hospice eligibility and referral processes
Develop a territory map and Top 50 target account list
Establish relationships with priority referral sources
Complete approximately 150–200 meaningful field activities
Begin developing a measurable referral pipeline
Days 31–60
Establish consistent weekly referral activity
Generate first new clients/admissions
Develop 5–10 active referral relationships
Conduct presentations and educational meetings with targeted organizations
Demonstrate measurable movement from activity referral admission
Days 61–90
Establish predictable monthly referral production
Develop 10+ active referral-producing accounts
Demonstrate consistent new admissions/starts of care
Build a pipeline capable of supporting continued monthly growth
Meet or exceed established productivity expectations
Months 4–12
The expectation shifts from territory development to scalable growth.
The representative should progressively increase:
Referral Sources Qualified Referrals Admissions Billable Hours/Patient Census Revenue
The ultimate objective is to create a diversified and sustainable referral network capable of producing consistent month-over-month growth.
Qualifications
2+ years of successful healthcare sales/business development experience preferred.
Experience in home care, home health, hospice, senior living, post-acute care or healthcare services strongly preferred.
Existing relationships within the Triad healthcare market are highly desirable.
Demonstrated history of meeting or exceeding growth or sales targets.
Strong understanding of healthcare referral development and relationship selling.
Ability to develop relationships with both frontline referral partners and executive decision-makers.
Strong presentation, communication and negotiation skills.
Highly organized and disciplined with CRM and pipeline management.
Self-directed, competitive and comfortable being measured against clearly defined KPIs.
Valid driver's license and ability to travel extensively throughout the Triad.
Compensation & Incentive Plan
Base Salary $60,000–$70,000
Variable Salary / Incentive Plan $10,000–$20,000 Based on New Clients acquisition and retainment, new referrals, and revenue growth.
Target Total Compensation: Approximately $80,000–$90,000+
Exceptional performers should have the ability to exceed target earnings.
Work Location: In person