Graphic Designer - Seasonal Freelancer

ABOUT US:

Optidge is an award-winning remote-first digital marketing agency supporting small and medium businesses with SEO, paid media, and web development services. We’re a team of ~40 spread through the US and internationally, aligning to values of Mentorship, Stewardship, Excellence, and Communication.

THE ROLE:

The Graphic Designer will report into the Director of Paid Media, supporting video and static image creation for our Paid Social and Paid Search teams.

This is a seasonal role to start, focusing on the holiday season of October through December, with an option to extend into an annual contract. Ideal candidates will have a few years of work as a graphic designer, with experience making video and static ads for platforms like Instagram, Tiktok, and more. This role is scoped for a freelancer located in Central or South America, and offers a rate starting at $15 per hour for up to 20 hours of work per week.

Day To Day and Year 1:

• Create original graphic design items, including digital ads made of video or static images, working with a high attention to detail requiring minimal edits or revisions.
• Perform competitive and industry research to identify trending creative styles that inform asset development
• Collaborate with Paid Media Strategists to analyze the performance of creative running in ad accounts to see what’s performing and what isn’t, what to duplicate, and what to not run again.
• Translate strategic direction into high-quality design concepts and original content by determining the ideal usage of color, text, font style, imagery, and layout within parameters of the client’s brand guidelines
• Manage the design and uploading process for all project materials in multiple file formats including jpg, png, mp4, mov, and others.

Within 1 month you’ll

• Have completed onboarding, understand our client operations, and begun work on your first projects.

By 3 months you’ll

• Have increased volume of ad projects completed
• Apply analysis from Strategists and collaborate with them to identify new ads to create informed by client trends and what’s getting conversions or other positive KPIs

At 6+ months you’ll

• Be a well oiled machine of output, needing minimal revisions, working consistently in the accounts to generate engaging ad content

Your Experience

To be successful in this role, you should have accomplished the below and be confident in owning each area on our team:

1. At least 1 year of experience creating video and static content for Paid Social advertising, ideally for clients in the United States

2. Ability to analyze performance of advertising campaigns to identify trends and opportunities for improvement to apply on future campaigns

3. Resourcefulness in obtaining stock footage and images when client creative is missing or lackluster

4. Comfortable experimenting with AI-assisted design tools and emerging creative technologies to improve creative production, efficiency, and performance.

WHY OPTIDGE?

Our team is a blend of full-time employees and fractional contractors. This allows each individual the flexibility to do work they enjoy in the structure they prefer. Regardless of your employee classification, we offer benefits that align to our values, including:

• Individual growth plans that help you achieve your ideal career path
• Incredible company culture. We are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships.
• Great career growth opportunity. You’ll have direct access to agency leadership and graduate level university training.