Product Launch & Readiness Management
- Lead end-to-end product launch operations, managing timelines, milestones, dependencies, and launch readiness across cross-functional teams.
- Serve as the central PMO to align with Business, Marketing, Engineering, Development, QA, Legal, and Global stakeholders and ensure all launch requirements are completed on time.
- Drive launch readiness reviews, proactively identify risks, dependencies, and blockers, coordinate resolution to maintain launch timelines.
- Ensure product, content, pricing, promotional, inventory, and site requirements are validated and ready to go-live.
- Coordinate post-launch validation and issue resolution to ensure a seamless customer experience and successful product launch.
Product & PDP Lifecycle Management
- Own the end-to-end product and PDP lifecycle, including SKU onboarding, PIM setup, PDP creation, maintenance and EOL management.
- Partner with Business, MX, and D2C teams to ensure product data, attributes, specs, and digital content are accurate and complete.
- Manage product readiness, identifying and resolving issues that may impact product discoverability, or customer experience.
- Monitor and resolve post-launch PDP and product content issues while driving continuous improvements to product operations.
Campaign & Site Experience Management
- Lead end-to-end operational execution of global and local campaigns for NC business, including content localization, and campaign setup.
- Translate global campaign strategies into locally relevant digital experiences while ensuring alignment with global standards, brand guidelines, and local business requirements.
- Coordinate campaign assets, content, legal requirements, and stakeholder approvals to ensure all experiences are launch-ready.
- Conduct pre- and post-launch QA and site validation to ensure content accuracy, functionality, and a consistent customer experience.
Site Operations, Governance & Continuous Improvement
- Establish and manage operational workflows, governance, intake processes, approval requirements, QA standards, and SLAs to improve execution consistency and site quality.
- Maintain operational trackers, documentation, and reporting to provide visibility into launches, site changes, issues, and overall operational performance.
- Identify opportunities to streamline processes, improve operational efficiency, reduce defects, and enhance the scalability and reliability of digital commerce operations.
Analytics & Digital Experience Optimization
- Leverage site, product, campaign, and customer behavior data to identify opportunities, trends, and areas for improvement.
- Monitor key performance indicators such as traffic, conversion, engagement, product performance, and campaign effectiveness to evaluate business and customer impact.
- Translate data and performance insights into actionable recommendations to optimize product merchandising, site experiences, campaigns, and operational processes.
- Partner with Analytics, Marketing, Product, and Category teams to develop and evaluate A/B tests and other optimization initiatives.
- Establish a continuous improvement approach by measuring post-launch performance, identifying optimization ideas, and using data to inform future launches and site strategies.
Qualifications:
- Bachelor's degree in Marketing, Business, operations or related field
- 5+ years' experience in ecommerce digital product operations or digital experience management
- Experience partnering with product, engineering, UX, analytics and marketing teams
- Strong knowledge of CMS, PIM, product catalog management, search, taxonomy and digital merchandising platforms
- Proven ability to manage multiple complex initiatives in a fast-paced environment
- Excellent project management, communication and stakeholder management skills.
- Strong analytical and problem-solving capabilities with experience using data to drive decisions
- Fluent in Microsoft Word, Excel, and PowerPoint
- Fluent in JIRA, Confluence, or equivalent project management systems
- Must be organized and highly detail oriented
- Ability to use and adopt AI tools
