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About Synergy Home Care
Synergy Home Care is a growing home care agency dedicated to providing high-quality, compassionate care to Medicaid, Medicare, and Private Pay clients. We are seeking an experienced, results-driven Healthcare Marketer to expand our referral network and increase client census through established professional relationships.
Position Summary
The Healthcare Marketing & Business Development Representative will be responsible for generating referrals and securing new clients through existing and new relationships with case managers, social workers, discharge planners, physicians, assisted living facilities, and private pay clients. This role is commission-based and ideal for a motivated professional with proven access to referral sources and a strong understanding of the home care landscape.
Key Responsibilities
Develop and maintain referral relationships with:
Medicaid case managers
Medicare case managers and discharge planners
Hospitals, rehab facilities, and skilled nursing facilities
Social workers and community agencies
Private pay clients and family decision-makers
Actively market Synergy Home Care services to professional and community partners
Generate qualified referrals and convert leads into active clients
Educate referral sources on Synergy’s services, programs, and care model
Attend networking events, community meetings, and healthcare functions
Track referral activity and report outcomes to agency leadership
Collaborate with intake and administrative teams to ensure smooth onboarding of new clients
Required Qualifications
Minimum 2–3 years of healthcare marketing or business development experience
Established relationships with case managers, social workers, or discharge planners
Demonstrated ability to bring in Medicaid, Medicare, and/or Private Pay clients
Strong understanding of home care services and referral processes
Excellent communication, negotiation, and relationship-building skills
Self-motivated, organized, and results-oriented
Ability to work independently with minimal supervision
Preferred Qualifications
Existing book of referral sources (highly preferred)
Experience marketing home care, home health, hospice, or related healthcare services
Familiarity with Illinois Medicaid waiver programs and Medicare processes
Access to private payv client networks, elder care attorneys, or senior living communities
Compensation
Commission-based pay per converted client
Uncapped earning potential Flexible schedule
Opportunity to grow into a leadership or Director of Marketing role based on performance
Why Join Synergy Home Care
Competitive commission structure
Supportive administrative and intake team
High demand for services
Opportunity to build long-term income through strong referral relationships
Be part of a mission-driven organization making a real impact