Business Development Specialist – Golf Industry
ezLocator | Sales & Business Development
Position Overview
ezLocator is seeking a results-driven Business Development Specialist to accelerate sales growth and expand our presence throughout the golf industry.
The ideal candidate understands the golf business, has established relationships within the industry, and knows how to turn those relationships into meaningful sales opportunities.
Experience working with golf course superintendents, general managers, directors of agronomy, club operators, management companies, and other industry decision-makers is highly valued.
This is a hands-on sales position for someone who enjoys developing new business, building relationships, demonstrating innovative technology, and closing deals.
The Business Development Specialist will be responsible for generating new revenue through direct sales of ezLocator's golf course management technology, including our GEOEZ GPS-guided hole-location solution, while identifying opportunities to expand existing customer relationships.
Success in this role requires initiative, accountability, consistent follow-through, and the ability to communicate the operational and financial value of our technology.
Key Responsibilities
Sales & New Business Development
- Proactively identify, prospect, and develop new business opportunities with private clubs, public golf courses, resorts, management groups, and multi-course operators.
- Own the sales process from initial outreach and qualification through product demonstrations, proposals, negotiations, and closing.
- Meet or exceed established sales goals, revenue targets, and key performance indicators.
- Build and maintain a healthy sales pipeline with clearly defined opportunities, next steps, and expected closing dates.
- Effectively communicate the value of ezLocator and GEOEZ, demonstrating how our solutions improve operational efficiency, consistency, and accuracy.
- Identify opportunities to introduce additional ezLocator products and services to existing customers.
- Conduct in-person and virtual presentations, product demonstrations, and customer meetings.
- Maintain accurate customer records, sales activity, and opportunity forecasts within HubSpot CRM.
Customer & Industry Relationships
- Establish and maintain trusted relationships with golf course superintendents, general managers, directors of agronomy, ownership groups, and other decision-makers.
- Leverage existing industry relationships to generate qualified leads, introductions, and referrals.
- Develop relationships with golf management companies and multi-course operators to identify broader sales opportunities.
- Collaborate with existing customers to identify opportunities for account expansion, referrals, and additional product adoption.
- Represent ezLocator professionally at golf industry conferences, trade shows, association meetings, and customer events.
- Serve as a knowledgeable and credible representative of ezLocator and its technology solutions.
Industry Partnerships & Market Development
- Develop productive relationships with golf industry partners, including equipment manufacturers, technology providers, associations, and other referral sources.
- Work with existing strategic partners to convert introductions and referrals into qualified sales opportunities.
- Identify potential partnerships and market opportunities that can increase ezLocator's visibility and customer acquisition.
- Provide market intelligence regarding industry trends, competitive solutions, customer needs, and emerging opportunities.
- Collaborate with sales and executive leadership on targeted growth initiatives and strategic account opportunities.
Internal Collaboration & Accountability
- Work closely with marketing, operations, and customer experience teams to ensure a coordinated customer experience from initial engagement through implementation.
- Communicate customer expectations and commitments clearly to internal teams.
- Provide feedback from prospects and customers to support product enhancements and sales strategy.
- Participate in regular sales meetings, pipeline reviews, and performance reporting.
- Demonstrate personal accountability, responsiveness, and consistent follow-through in a collaborative, entrepreneurial environment.
Qualifications & Experience
Required Qualifications
- 5+ years of demonstrated success in business development, outside sales, account management, or a related revenue-generating role.
- Proven ability to prospect, develop opportunities, manage a sales pipeline, and close business.
- Strong interpersonal, presentation, negotiation, and relationship-building skills.
- Self-motivated, organized, and comfortable working independently while remaining accountable to team objectives.
- Proficiency with CRM platforms, preferably HubSpot, and standard business productivity tools.
- Willingness and ability to travel for customer visits, demonstrations, industry events, and sales development activities.
Preferred Qualifications
- Established relationships within the golf industry, particularly with superintendents, general managers, directors of agronomy, and golf management organizations.
- Experience selling golf technology, SaaS solutions, GPS technology, turf management products, golf equipment, or other golf course operational solutions.
- Understanding of golf course operations, maintenance practices, technology adoption, and purchasing decisions.
- Experience working with regional or national golf management groups and multi-property organizations.
- Familiarity with consultative selling and managing longer sales cycles involving multiple decision-makers.
What Success Looks Like
The successful Business Development Specialist will:
- Consistently generate qualified new business opportunities.
- Achieve established sales and revenue targets.
- Build and maintain a disciplined, measurable sales pipeline.
- Convert prospect relationships and partner referrals into new customers.
- Expand adoption of ezLocator and GEOEZ within existing and new accounts.
- Establish a strong reputation as a responsive, knowledgeable, and trusted industry resource.
- Contribute directly to ezLocator's continued growth and market presence.
The Opportunity
ezLocator is an innovative golf technology company helping golf facilities modernize how they plan, manage, and execute daily hole locations.
With an established customer base, expanding industry partnerships, and innovative solutions such as GEOEZ, we offer an opportunity for a motivated sales professional to make a measurable impact.
This position is ideal for someone who combines a genuine passion for the golf industry with the drive to develop new business, close sales, and build lasting customer relationships.
We are looking for a relationship builder who is equally comfortable opening doors, demonstrating value, and asking for the business.
ezLocator is a focused, operationally driven golf technology company that has spent the past 17 years earning the trust of golf course operators, superintendents, management groups, and industry leaders across the game. Our software solutions are designed to solve real operational challenges improving efficiency, agronomics, communication, and the golfer experience through practical, data-driven technology.
At the core of the company is ezLocator’s patented hole location management platform, trusted by leading clubs and golf operations throughout North America and internationally. Over time, ezLocator has expanded its technology portfolio to support a broader vision of connected golf operations, helping facilities make smarter operational decisions while integrating seamlessly into the technologies they already use every day.
We believe the future of golf technology is not built through isolated software products, but through strategic partnerships and integrated operational platforms that improve how facilities operate across the property.
Over the past several years, ezLocator has developed relationships and integration initiatives with respected industry organizations and technology providers, including Club Car, E-Z-GO, GolfLogix, Toro, taskTracker, Clubessential, ForeTees, and Jonas Club Software.
Our next phase of growth will come not only from expanding our customer footprint, but also from strengthening existing partnerships and building new strategic relationships that further position ezLocator as a connected operational platform within the golf industry.
We are a disciplined company with a long-term vision, strong industry credibility, and a reputation for consistently delivering value year after year.
