Product Manager

Product Manager

Location: Madison, WI (on-site)

Reports to: VP of Marketing

Job Description:

• Assist with execution and implementation of all marketing-related activities for the domestic team

• Support the VP of Marketing and International Product Manager with product launches and sales

• Assist sales team in preparing for trade shows, customer sales meetings, and training events

• Drive product execution process for all confirmed new product initiatives from approval to launch

• Work with registrations to ensure package labeling meets requirements and drive development andexecution of packaging

• Work with purchasing to ensure efficient, cost-effective packaging development and transition plans forexisting/new products

• Work with the Marketing team and the Sales team to develop collateral materials including working withgraphic artists, sales managers, and outside customers to ensure successful completion

• Manage all collateral development for new product introductions as well as updates and enhancementsto existing materials

• Monitor inventory levels and determine economic order quantities of new materials, as necessary

• Attend all divisional sales meetings, regional trade shows, and training events as needed to gatherintelligence necessary for effective product and sales support

• In concert with the team, develop and implement promotional marketing programs that support salesobjectives

• Coordinate and vet advertising campaigns that support new product introductions, product initiatives,and other objectives

• Work with the Vice President of Marketing and Sales managers to develop and execute promotionalmaterials for customer-specific initiatives

• Work cross-functionally to identify products that no longer meet companies’ required performancecriteria

• Evaluate product performance and manage product life cycle to drive continued sales growth throughmerchandising, promotional, or packaging solutions

• Work with Marketing team to manage websites and execute digital communications (e-blasts, onlinepromotional content)

• Work with SVP and VP of Marketing to support and manage all divisional trademarks