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Sales Manager

Wheelers Family Auto Group

Coloma, WI • 11/1/2026

Job Description

Job Description
The Role

We're looking for a Sales Manager to lead our team! You'll desk deals, coach the team through every step of the sale, and hit our monthly unit and gross targets. This is a hands-on role for someone who likes being on the floor, not behind a closed door.

What We Offer
  • Base Salary plus aggressive bonus plan (based on performance and experience)

  • Five day a week schedule, rotating Saturdays with team

  • Competitive health benefits:

    • Health care

    • Dental

    • Vision

    • Short-term and long-term disability, critical illness, accident and life insurance

  • 401(k) with match

  • Paid time off

  • Employee discounts on purchases

  • GM training and room to grow across Wheelers' six Central Wisconsin dealerships

About Wheelers Chevrolet of Coloma

Wheelers Chevrolet of Coloma is a Chevrolet dealership serving Coloma, Waushara County and the surrounding communities. We're part of Wheelers Family Auto Group, family-owned in Central Wisconsin since 1964, with six rooftops and one family. We're known for non-commission sales staff, transparent pricing and a relaxed buying experience. Big enough to serve you, small enough to know you.

What You'll Do
  • Lead, train and motivate the sales team to hit monthly unit and gross goals

  • Desk and structure deals, approve pricing, and step in to close when needed

  • Appraise trade-ins and work with the Used Car Manager on pricing and inventory aging

  • Work with F&I to keep deals moving and funded on time

  • Manage internet and phone leads with the BDC

  • Monitor CSI scores and resolve escalated customer concerns

  • Recruit, hire and onboard new sales consultants

  • Keep every deal compliant with federal and Wisconsin dealer, advertising and finance regulations

What You Bring
  • [3]+ years in automotive sales, including [1–2]+ years desking deals or managing a sales team

  • Solid knowledge of deal structure, retail financing and leasing

  • A track record of hitting unit and gross targets (be ready to share numbers)

  • Experience with a dealer CRM and DMS

  • Valid driver's license and an insurable driving record

Nice to Have
  • GM / Chevrolet sales certifications

  • F&I experience

  • Experience with appraisal and pricing tools such as [vAuto]

  • Bilingual in [language]

How do you apply?

Apply online here, email your resume to , or stop by and ask for MaryJo Wheeler.

Wheelers Chevrolet of Coloma 1978 Charles Way, Coloma, WI 54930

No resume? No problem. Stop in, say hi, and fill out an application with us.