Business Insurance Agent

The Business Insurance Agent (BIA) program gives an eligible candidate the opportunity to grow their own business and work with other Farmers® agents to support Business Insurance growth in their agencies. BIAs can build their own business within a supportive environment, delivering valuable product options to business owners. They also benefit from built-in relationships other Farmers agents have with existing customers.

Whether a BIA wants to focus on specific industries (e.g., contractors and restaurants) or all industries for which coverage is available through Farmers®, their experience, sales acumen, skill in building strong customer relationships, and entrepreneurial mindset can position them to add value to their own business, support other agency owners and deliver exceptional value to customers.

• Develop and grow a commercial insurance business by prospecting, generating leads, and acquiring new business clients.
• Build and maintain strong relationships with local business owners to identify insurance needs and provide tailored coverage solutions.
• Partner with Farmers Insurance agency owners to identify cross-selling opportunities within their existing customer bases.
• Quote, present, and sell commercial insurance products, including Businessowners Policies (BOP), General Liability, Commercial Auto, Workers’ Compensation, and Commercial Umbrella.
• Establish and maintain a strong referral network through relationships with Farmers agents, business owners, and community professionals.
• Conduct comprehensive insurance needs assessments to identify potential risks and recommend appropriate coverage options.
• Collaborate with underwriting teams to obtain competitive quotes, navigate complex risks, and successfully close commercial insurance opportunities.
• Utilize Farmers Insurance quoting platforms and Kraft Lake Insurance Agency resources to identify coverage solutions for businesses across multiple industries.
• Develop and execute sales and marketing strategies, including networking, digital marketing, referral development, and direct prospecting.
• Maintain ongoing client relationships, identify additional coverage opportunities, and deliver exceptional customer service to support long-term retention and business growth.

• At least 1 year of B2B sales experience
• Be a self started
• Ability to be disciplined
• Effective time manager
• Driven to succeed
• Creative problem solver

• Career Growth Opportunities
• Mon-Fri Schedule
• Flexible Schedule
• Work from Home