We are seeking a dynamic and results-driven Catering Sales Manager to lead our catering and banquet sales efforts. In this role, you will be the driving force behind revenue growth, responsible for prospecting new business, building lasting client relationships, and ensuring the seamless execution of events. The ideal candidate will blend a strong sales acumen with meticulous event planning skills and a flair for marketing.
Key Responsibilities
Sales & Lead Generation
- Proactively generate leads and drive catering and banquet sales through networking, cold calling, community outreach, and relationship building.
- Conduct compelling sales meetings, venue tours, site inspections, and menu tastings with prospective clients.
- Negotiate contracts, close sales, and consistently meet or exceed monthly and quarterly revenue targets.
- Maintain an active and organized database of potential and past clients for targeted follow-up.
Event Planning & Execution
- Draft, review, and finalize detailed Banquet Event Orders (BEOs), ensuring all client specifications, dietary requirements, and operational details are meticulously recorded.
- Serve as the primary liaison between the client and internal departments (culinary, banquet, and audiovisual teams) to guarantee flawless event execution.
- Attend key events to welcome clients, oversee initial setup, and ensure all services align with the contracted BEO.
- Conduct post-event follow-ups to gather feedback, ensure client satisfaction, and secure repeat business.
Marketing & Advertising
- Collaborate with internal teams or external vendors to support marketing and advertising initiatives for the catering department.
- Assist in creating promotional materials, seasonal packages, and content for social media or website updates to showcase our banquet capabilities.
- Monitor local hospitality and event trends to keep offerings competitive and appealing.
Qualifications & Requirements
- Experience: Minimum of 2–3 years of experience in catering sales, event management, or hospitality sales.
- Technical Skills: Proven ability to accurately write and manage BEOs. Proficiency in hospitality CRM and event management software (e.g., Tripleseat, Delphi, or similar) is highly preferred.
- Communication: Exceptional written, verbal, and interpersonal communication skills.
- Business Acumen: Strong negotiation skills and a demonstrated history of meeting or exceeding sales goals.
- Flexibility: Ability to work a flexible schedule, including evenings, weekends, and holidays, based on event schedules.
