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Johnson Controls
Lubbock, TX 79430 • (8.7 miles) • Full Time • 10/18/2026
About Us: Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education. For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward. HVAC Truck Based Service Manager - Data Centers Johnson Controls is a global leader in smart, healthy and sustainableTexas AirSystems
Lubbock, TX • (13.5 miles) • Full Time • 11/1/2026
Texas AirSystems has been shaping the HVAC landscape in Texas for over four decades. With 500+ team members and seven offices statewide, we partner with over 60 leading manufacturers to deliver custom, high-performance solutions that stand the test of time. Here, your work matters. You'll be part of a team that values collaboration, rewards curiosity, and gives you the tools to keep growing. Whether you're just getting started or looking for your next big challenge, this is a place where you can thrive and make a real impact. Reports to: Account Manager/Account Executive or Sales Leader Location: Lubbock, TX FLSA Status: Exempt Note: This posting is for current Engineering Students with anticipated graduation dates of December 2026 orMay 2027. The Opportunity This is an entry-level role leMicroGenDX
Lubbock, TX 79413 • (14.2 miles) • Full Time • 10/31/2026
Description: Join the Future of Diagnostic Innovation at MicroGenDX Are you passionate about transforming healthcare through cutting-edge science? At MicroGenDX Laboratory, we’re redefining infection diagnostics with advanced molecular technologies like Polymerase Chain Reaction (PCR) and Next Generation DNA Sequencing (NGS) empowering physicians to detect all bacteria and fungi in a sample, not just what grows in a petri dish. Our mission is simple yet powerful: equip doctors with the tools they need to deliver the best outcomes for their patients. With over 100+ peer-reviewed publications and countless stories from patients whose lives have been improvedor even savedby our technology, we’re proud to be at the forefront of caring innovation. Trusted by leading hospitals, health systems, aClark Pacific
Lubbock, TX • (13.5 miles) • Full Time • 10/30/2026
At Clark Pacific, the Project Engineer is a position that facilitates the successful design, fabrication, and installation of architectural and structural building systems. Working as part of an integrated team within a specific business unit, this role applies engineering, project management, problem-solving, and communication skills across all levels and disciplines within the organization, significantly contributing to the project success of some of the West Coast’s most iconic and exciting prefabricated buildings. Essential Duties and Responsibilities: Reasonable accommodations may be made to enable qualified individuals to perform the essential functions. Initial activities pertaining to the Design Phase, including, but not limited to: Submittal drawings (floor plans, elevations, mateVW International
Lubbock, TX 79401 • (11 miles) • Full Time • 10/30/2026
On-Site Project Manager (West TX) What We Do We empower our defense and law enforcement customers to focus on their primary mission by removing friction points and setting them up for long-term success. VWI provides facilities and infrastructure management; our specific services include housing management, custodial services, facilities management, operations & maintenance, and various professional services. By providing strategic, responsive, and mission-driven solutions, we forge long-term partnerships with our customers, vendors, and team members. We invite you to join our team, providing essential services for those who serve our country. What You'll Do This position oversees Operations and Maintenance/facilities maintenance services at the G. H. Mahon Federal Building/Courthouse, 1205Phoenix Business, Inc
Abernathy, TX • (14.6 miles) • Full Time • 10/28/2026
The Datacenter Operation team supports the company s fast growth by deploying and operating hyperscale datacenters. The team takes full onsite responsibility for each site and manages the end-to-end lifecycle of hardware fleet operations, providing scalable and reliable infrastructure solutions and services for AI workloads. Responsibilities Install, rack, and deploy server and networking hardware in datacenter environments. Perform cable management tasks including reseating, labeling, and replacing network, power, and fiber/copper cabling. Execute server tray swaps and hardware replacements following established operational procedures. Respond to incidents and support onsite troubleshooting while maintaining aggressive SLA requirements. Document maintenance activities, hardware changes, aNTT DATA
Abernathy, TX • (14.6 miles) • Full Time • 10/28/2026
NTT Data's client is currently seeking a Data CenterTechnician to join their team in Amarillo, Texas. Job Description: Lead MAC operations and ensure compliance with cabling and racking standards. Run copper and fiber cabling, including labeling and documenting connections. Independently perform racking, stacking, and structured cabling for new deployments. Troubleshoot network connectivity and hardware issues, including fiber diagnostics. Coordinate with vendors and internal teams to support infrastructure upgrades. Key Responsibilities: Ensures that the assigned infrastructure at the client site is configured, installed, tested and operational. Ensures that any software that is part of the solution is installed and configured according to client requirements. Proactively identifies problCrossfire Consulting Corporation
Abernathy, TX 79311 • (17.7 miles) • Full Time • 10/28/2026
Lead Construction Safety Manager (Data Center / Owner's Rep) Location: Abernathy, TX (Primary Location) Additional Locations Available: Tuscaloosa, AL; Temple, TX; Houston, TX; Austin, TX; Wytheville, VA; Wolcott (Sullivan), IN Work Setup: On-site Schedule: 60 hours per week Contract Length: 12 months Position Summary The Lead Construction Safety Manager is responsible for leading the planning, implementation, and continuous improvement of health and safety programs on complex data center construction projects. This position provides technical safety leadership, ensures regulatory and client compliance, manages project risk, and promotes a proactive safety culture through collaboration with project leadership, contractors, subcontractors, and client representatives. Essential ResponsibilitThe Dignify Solutions, LLC
Wolfforth, TX 79382 • (23.8 miles) • Full Time • 10/28/2026
Multiple Locations:Lawrence, Kansas.Ottawa, Kansas,Emporia, Kansas,Kansas City, Kansas,Overland Park, Kansas,Kansas City, Missouri,Liberty, Missouri,Leavenworth, Kansas,Littlefield, Texas,Brownfield, Texas,Snyder, Texas,Levelland, Texas,Wolfforth, Texas 8+ years of experience developing enterprise applications using .NET technologies. 8+ years of experience developing enterprise web-based applications. 3+ years of experience serving as a Technical Lead, Lead Developer, or comparable technical leadership role. Experience leading application delivery throughout the full software development lifecycle. Experience providing technical mentorship, guidance, and oversight to development teams. Experience supporting CI/CD processes and deployments within Azure environments. Strong communication, sActalent
Lubbock, TX 79401 • (11 miles) • Full Time • 10/27/2026
Job Title: Project Engineer Job Description The Project Engineer plays a key role in delivering large-scale, mission-critical construction projects by acting as a vital link between field operations and project management. This role focuses on coordinating technical and logistical aspects of the project, ensuring effective communication among stakeholders, and supporting the successful execution of complex commercial construction work from inception through closeout. Responsibilities Serve as the primary liaison between field operations and project management to ensure alignment on project goals, timelines, and deliverables. Manage the full lifecycle of Requests for Information (RFIs), including preparation, submission, tracking, and resolution to maintain project momentum. Coordinate submUSIC
Lubbock, TX 79411 • (11.9 miles) • Full Time • 10/25/2026
Compensation $25.00 Hourly Job Description Text JOBS to 811DIG (811344) to connect with our hiring team today! Are you an outdoor enthusiast who enjoys independent field work and is looking to jump start your career? If you are a quality-conscious, safety focused, hard-working individual, then consider an exciting long-term career at USIC! The USIC name and brand are highly recognized and respected for our strong commitment to quality and safety. We are America's leader in underground utility damage prevention and advanced infrastructure services, performing more than 84 million locates each year for the more than 1,400 telecommunications, electric, gas, water, and sewer utilities and municipalities we serve nationwide. Our mission is to deliver quality, efficient, safe, and innovative solSystem One
Lubbock, TX 79416 • (17.3 miles) • Full Time • 10/25/2026
Distribution Systems Test Engineer Location : Lubbock, TX (Hybrid Schedule) Schedule : Full-Time, 40 Hours per Week Duration: Contract with Potential for Long-Term Opportunity Hourly Pay Rate: $48.00 - $50.00 System One is seeking a Distribution Systems Test Engineer to support electric distribution operations and testing activities across Texas. This role is responsible for coordinating and executing point-to-point testing of field and substation devices, ensuring proper communication and functionality between equipment and control systems. The successful candidate will work closely with engineering teams, operations personnel, field crews, and control center staff to support the commissioning, testing, and maintenance of critical distribution infrastructure. This position offers hands-onBrandon & Clark Inc
Lubbock, TX 79404 • (11.5 miles) • Full Time • 10/24/2026
PLC Programmer Position Overview The PLC Programmer will work with our industrial team and is responsible for developing detailed electrical and control designs, PLC programming, commissioning, and technical support for client projects. The successful candidate must have a solid understanding of programming, automation, and controls principles. This position reports to the Electrical Supervisor. Key Responsibilities Provide a high level of customer service, responding to customer needs and working to satisfy customer expectations. Develop detailed electrical and control drawings for industrial systems, including PLC logic, HMI design, electrical schematics, network diagrams, and wiring diagrams. Handle PLC programming and troubleshooting for control systems, including designing and implemeGame One
Lubbock, TX 79424 • (19.9 miles) • Full Time • $20.00 / hr • 10/24/2026
At Game One, you can absolutely expect new, innovative ways to make your job better. But the real-life difference at Game One is the respect, care and commitment we have for our teammates and customers. Simply great experiences, one person at a time. Our story revolves entirely around you. We're growing, but never beyond our roots of caring and integrity. We never take this work or the people around us for granted. At Game One, we know the strength of team and the power of belonging. Come, join our TEAM!! PURPOSE STATEMENT Game One is the premier provider of apparel, gear, and equipment unifying teams and fans in schools, clubs, and organizations. JOB SUMMARY Status: Days; Monday-Friday - afternoon/evening hours. Create quality designs, logos, and other graphic art based on Sales RepresentLynn County Hospital District
Tahoka, TX 79373 • (35.9 miles) • Full Time • 10/24/2026
Description: The General Application position is used for individuals who wish to be considered for employment opportunities with our organization but do not see a current opening that matches their qualifications. Applications will be reviewed and retained for consideration as positions become available that align with the applicant’s skills, education, and experience. We are committed to delivering high-quality service and fostering a positive work environment that supports our employees, patients, residents, and community. Requirements:Sentry Electrical Group, Inc.
Floydada, TX 79235 • (31.3 miles) • Full Time • 10/23/2026
Job Title Fiber Splicing Technician Location *****Starting in Wolcott, IN and/or Floydada, TX**** and then traveling as needed. Per Diem is available to those who qualify. Summary This is a traveling position. The position will START in Wolcott, IN and/or Floydada, TX.... however, once our work is complete at this location we will later travel (with our team of techs) as we move to our next work location across the US. The fiber optic cables we use (and splice) – for this project - will be mostly underground fiber optic cables. The Fiber Splicing Technician is a position working for the Project Superintendent, to support all splicing requirements for all Sentry Electrical Group, Inc’s fiber projects. The Fiber Splicer must have the ability to perform fiber optic splicing as well as understTEKsystems
Lubbock, TX 79401 • (11 miles) • Full Time • $20.00 to $38.00 / hr • 10/20/2026
Description Job Description Data Center Field Installations Technician (L1) Key Responsibilities Perform rack assembly and preparation (rail kits, PDUs, cable management, labeling) Rack and stack servers, network, and storage equipment according to design specifications Execute structured cabling (copper and fiber) including routing, dressing, and labeling Connect power cabling (A/B feeds) following defined redundancy standards Assist with in-rack airflow and cooling setup: o Install blanking panels and airflow management components for DX-cooled environments o Support airflow optimization through proper cable routing and rack layout o Assist with direct-to-chip (D2C) liquid cooling connections under supervision (e.g., hose routing, quick disconnects) Follow installation documentation, diaCache Valley Electric
Lubbock, TX • (13.5 miles) • Full Time • 10/20/2026
Project Manager – Teledata, Telecommunications & Fiber Optic Position Summary The Project Manager will be responsible for the successful planning, coordination, execution, and closeout of teledata, telecommunications, fiber optic, low-voltage, and technology infrastructure projects. This position will manage projects from initial estimating and contract award through final completion, ensuring projects are delivered safely, on schedule, within budget, and to the required quality standards. The ideal candidate has strong knowledge of structured cabling, fiber optic systems, telecommunications infrastructure, pathways and raceways, data center environments, and other low-voltage technology systems, combined with proven project management and leadership skills. Key Responsibilities · Manage mSGS Engineering
Lubbock, TX • (13.5 miles) • Full Time • $60,000 to $100,000 / yr • 10/15/2026
Power Design engineer: $60k to $100k depending on experience and knowledge. Year-end bonus is possible depending on the annual success of the company and the individual’s contribution to that success. MUST BE A US CITIZEN to apply. Knowledge and experience in the following would be expected of a qualified applicant: 4-year engineering degree required. Civil or Electrical engineering preferred. Power utility engineering background is preferred Professional engineer preferred but not required. However, the individual must be willing to achieve a professional engineering license in the State of Texas in a reasonable amount of time. Knowledge/experience with Substation design is a preferred plus. Knowledge/experience with PLS-CADD line design software is a preferred plus. Knowledge/experienceFUND ACCOUNTING SOLUTION TECHNOLOGIES LLC
Lubbock, TX 79424 • (19.9 miles) • Full Time • $50,000 to $60,000 / yr • 10/15/2026
At FUNDVIEW , we build software that helps local governments do things right clearly, accurately, and responsibly. We’re looking for a detail-oriented Entry-Level Software Developer who’s excited to learn, contribute, and grow alongside a collaborative team. This is a great opportunity for someone early in their career who wants hands-on experience, real ownership of their work, and exposure to a modern technology stack. Our code is important, impactful, and yes cool. It also requires curiosity, problem-solving, and a willingness to think differently. This is an in-office position based in Lubbock, Texas. What You’ll Do Assist in designing, developing, testing, and maintaining web applications Write clean, maintainable code based on project requirements Identify, troubleshoot, and resolveNextGen Global Resources
Abernathy, TX 79311 • (17.7 miles) • Full Time • $22.00 to $28.00 / hr • 10/13/2026
Positions available Data Center Field Installation Technician (L1) 45 open positions Data Center Field Installation Technician (L2) 45 open positions Onsite position in Abernathy, TX. Shift work required 1st, 2nd, & 3rd · First shift: 7am to 4pm · Second Shift: 3pm to 12am · Third Shift: 11pm- 8am Location: Abernathy TX(onsite) For AI Data center build outs, and this would be supporting that program must be flexible to travel for training potentially 1 week before start (Travel is covered if needed for that training) L1 Techs will Perform repeatable tasks, liquid filling, scanning of inventory, labeling, positioning of components L1s have come from a military background or out of school with minimum of 5-6 months handling fiber cabling MUST HAVE Must have good attitude and we will train thF2Onsite
Lubbock, TX • (13.5 miles) • Full Time • $25.00 to $27.00 / hr • 10/9/2026
L2 Structured Cabling Technician – CAT6 / Wireless Infrastructure - Jan 2027 - April 2027 Position Summary We are seeking an experienced L2 Structured Cabling Technician to support a short-term onsite infrastructure deployment in a warehouse environment. The technician will install, terminate, test, label, and manage CAT6 cabling and wireless access point (AP) cabling while following customer and site standards. Requirements Work Authorization - US Citizen or Green Card Only No 3rd Party Candidates - Please do not inquire if you are not the candidate Key Responsibilities Install, route, dress, and secure CAT6 cabling throughout warehouse and office areas. Terminate and test network drops, patch panels, jacks, and related structured cabling components. Install and cable wireless access poinBHI
Wolfforth, TX 79382 • (23.8 miles) • Full Time • $29.00 to $36.00 / hr • 10/9/2026
Are you a highly organized, detail-oriented Field Engineer looking to support a Data Center Construction project? Do you thrive in a challenging, site-based environment where your documentation and coordination skills directly contribute to success? B.H. Inc., a rapidly growing leader in construction services, is looking for a skilled Data Center Field Engineer to join our team, working at the Turkey, Texassite. This pivotal Data Center Field Engineer role offers a competitive pay of $29-$36 per hour (depending on experience) including site specific per diem every day worked , earned and paid weekly. Qualified applicants are eligible for Per Diem. Relocation costs are NOT covered for this position. We provide a comprehensive benefits package including health, vision, and dental insurance,HARDY INDUSTRIES
Lubbock, TX 79401 • (11 miles) • Full Time • $18.00 to $25.00 / hr • 11/2/2026
Benefits: Flexible schedule Opportunity for advancement Profit sharing This Is Not Your Average Tech Job Are you a hands-on I.T. or Telecom professional looking for something beyond the desk? AMG Tech Support is seeking skilled, driven technicians to support our growing national client base. This role goes far beyond basic helpdesk tasks one day you might be installing an operating system, the next you're drilling through walls and running structured cabling across entire buildings, or terminating a 66-block. If you're the kind of person who thrives in the field and loves the variety that comes with every job site, this opportunity is for you. Job Responsibilities Perform a wide range of technical tasks including but not limited to: OS installations, hardware diagnostics, and software setuGeeks On Site
Lubbock, TX 79401 • (11 miles) • Full Time • 11/2/2026
On-Call IT Field Technician – PC, Mac, POS and TV Mounting Location: Multiple U.S. Cities (Local, Onsite Support) Job Type: Independent Contractor (1099) Pay: $35 per hour (on-site) Schedule: Flexible – You accept jobs based on your availability Important Note This is an on-call, 1099 independent contractor role with full flexibility and no guaranteed hours. You set your availability and driving radius, and we send jobs that match your proximity and skills. About the Role Geeks On Site provides nationwide computer repair and technology support services for homes and businesses, delivered both remotely and on-site. Our services include computer repair, IT support, smart home installation, and a broad range of in-home and business technology services offering fast, reliable solutions acrossTruno
Lubbock, TX 79424 • (19.9 miles) • Full Time • $18.00 to $20.00 / hr • 10/14/2026
Summary The Support Technician is responsible for handling support requests over the phone from our customers, both internal and external. Other responsibilities include walking customers through troubleshooting steps in order to resolve their problem, assisting customers with achieving their software goals, whether user error or system issue, communicating with managers and other team members to disseminate information on fixes for common issues to expand knowledge base. Responsibilities Someone in this position at TRUNO will: Provide excellent customer service to both external and internal customers. Maintain ability to work a flexible schedule, including weekends and holidays. Interact with store employees and managers over the phone to resolve any reported issues. Provide support to seHydrite
Lubbock, TX • (13.5 miles) • Full Time • 10/9/2026
WHO WE ARE We are a company where people matter . We are family driven . We are financially strong . And we are looking for problem-solvers to join our growing team. BENEFITS Competitive pay Professional development workshops & training In-person networking opportunities with leadership and peers Hands-on project experience with real business impact Paid volunteer time Company-sponsored events and activities Potential for full-time opportunities upon graduation JOIN A TOP WORKPLACE - https://www.youtube.com/watch?v=7nlFHnnfvhk TECHNICAL SERVICE INTERN - SUMMER 2027 The primary purpose of this position is to gain practical work experience in the food industry while being assigned a specific project(s) pertaining to the food industry or working with personnel within the assigned region. ThisClark Pacific
Lubbock, TX • (13.5 miles) • Full Time • 10/30/2026
At Clark Pacific, the Assistant Project Manager facilitates the successful design, fabrication, and installation of architectural and structural building systems. Working as part of an integrated team, within a specific business unit, this role applies engineering, project management, problem-solving, and communication skills across all levels and disciplines within the organization. The Assistant Project Manager leads (generally 1 to 3) Project Engineers and works on multiple projects simultaneously. Essential Duties and Responsibilities: Reasonable accommodations may be made to enable qualified individuals to perform the essential functions. Exercise a high level of professionalism and confidentiality when working with staff, projects and proprietary information. Build an efficient, highTexas AirSystems
Lubbock, TX • (13.5 miles) • Full Time • 10/30/2026
Texas AirSystems has been shaping the HVAC landscape in Texas for over four decades. With 500+ team members and seven offices statewide, we partner with over 60 leading manufacturers to deliver custom, high-performance solutions that stand the test of time. Here, your work matters. You'll be part of a team that values collaboration, rewards curiosity, and gives you the tools to keep growing. Whether you're just getting started or looking for your next big challenge, this is a place where you can thrive and make a real impact. The Opportunity Fast growing Irving Manufacturer's Rep. firm of commercial HVAC products seeks an experienced Quality Assurance Specialist with a proven track record for success. The Quality Assurance Specialist will support the Equipment Sales team by providing qualiNTT DATA
Abernathy, TX • (14.6 miles) • Full Time • 10/28/2026
At NTT DATA, we know that with the right people on board, anything is possible. The quality, integrity, and commitment of our employees have been key factors in our company's growth and market presence. By hiring the best people and helping them grow both professionally and personally, we ensure a bright future for NTT DATA and for the people who work here. NTT DATA Services currently seeking a Data Center Field Installations Technician (L1)to join our team in Abernathy, Texas. The Data Center Field Installations Technician (L1) is an entry-level technical role responsible for executing standardized in-rack installation activities within a data center environment. This includes rack builds, equipment racking and stacking, structured cabling, power connections, and cooling setup tasks (DX aActalent
Lubbock, TX 79401 • (11 miles) • Full Time • 10/24/2026
Job Title: Project Engineer Job Description The Project Engineer plays a key role in delivering large-scale, mission-critical construction projects by acting as a vital link between field operations and project management. This role focuses on coordinating technical and logistical aspects of the project, ensuring effective communication among stakeholders, and supporting the successful execution of complex commercial construction work from inception through closeout. Responsibilities Serve as the primary liaison between field operations and project management to ensure alignment on project goals, timelines, and deliverables. Manage the full lifecycle of Requests for Information (RFIs), including preparation, submission, tracking, and resolution to maintain project momentum. Coordinate submTEKsystems
Abernathy, TX 79311 • (17.7 miles) • Full Time • $30.00 to $43.00 / hr • 10/20/2026
Description NTT is a global Systems Integrator. Their primary customer is Google. Google is in the process of building out one of their large AI Datacenters near Abernathy, TX which is by Lubbock, TX. They are looking to bring in several L2 resources for this build. Data Center Field Installations Technician (L2) The Data Center Field Installations Technician (L2) is a developing technical role responsible for executing and overseeing in-rack installation activities of moderate complexity within a data center environment. This includes rack builds, equipment installation, structured cabling, power distribution, advanced cooling integration (DX and direct-to-chip liquid cooling), and initial system bring-up activities. This role works with greater autonomy and is responsible for interpretinFUND ACCOUNTING SOLUTION TECHNOLOGIES LLC
Lubbock, TX 79424 • (19.9 miles) • Full Time • $95,000 to $105,000 / yr • 10/16/2026
Company Overview: FUNDVIEW is a modern, cloud-based ERP platform built specifically for local governments with populations under 25,000. Hundreds of cities, towns, and counties rely on FUNDVIEW to replace outdated legacy systems and move beyond spreadsheets or generic accounting tools that were not purpose-built for local governments. The integrated SaaS suite includes finance, utility billing, payroll, permitting, code enforcement, municipal court, and citizen services – giving local governments enterprise-grade software capability without added complexity. With a mission to make government work easier, FUNDVIEW delivers intuitive software, fast onboarding, and responsive support so local governments can operate more efficiently and serve their communities with confidence. About the RoleNTT DATA
Abernathy, TX • (14.6 miles) • Full Time • 10/28/2026
At NTT DATA, we know that with the right people on board, anything is possible. The quality, integrity, and commitment of our employees have been key factors in our company's growth and market presence. By hiring the best people and helping them grow both professionally and personally, we ensure a bright future for NTT DATA and for the people who work here. For more than 25 years, NTT DATA Services have focused on impacting the core of your business operations with industry-leading outsourcing services and automation. With our industry-specific platforms, we deliver continuous value addition, and innovation that will improve your business outcomes. Outsourcing is not just a method of gaining a one-time cost advantage, but an effective strategy for gaining and maintaining competitive advantNTT DATA
Abernathy, TX 79311 • (17.7 miles) • Full Time • 10/28/2026
At NTT DATA, we know that with the right people on board, anything is possible. The quality, integrity, and commitment of our employees have been key factors in our company's growth and market presence. By hiring the best people and helping them grow both professionally and personally, we ensure a bright future for NTT DATA and for the people who work here. For more than 25 years, NTT DATA Services have focused on impacting the core of your business operations with industry-leading outsourcing services and automation. With our industry-specific platforms, we deliver continuous value addition, and innovation that will improve your business outcomes. Outsourcing is not just a method of gaining a one-time cost advantage, but an effective strategy for gaining and maintaining competitive advant