Manager, Cognizant Consulting
Technology Architect, Pardot
ABOUT US
Cognizant’s EPS CX Digital Marketing is a premier digital consultancy that works with marketers from top brands to maximize their investments in Salesforce, level up their customer experiences, and power even the most complicated of businesses.
While we celebrate each other’s individuality, we are brought together by our commitment to provide unparalleled expertise and an out-of-this-world experience to our customers; our drive to shape the future of marketing and the future of Salesforce; and our desire to do right by one another. We are relentless in our pursuit of being the best of the best and driving marketing success with Salesforce.
COGNIZANT CONSULTING
Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant, a member of the NASDAQ-100, is ranked 195 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com.
Within Cognizant is Cognizant Consulting, a global consulting organization delivering strategic and domain consulting through industry and technology expertise. With over 6,000 consultants worldwide, Cognizant offers high-value consulting services that improve business performance and operational productivity, lower operational expenses and enhance overall performance. Clients draw upon our deep industry expertise, program and change management capabilities, and analytical objectivity to help improve business productivity, drive technology-enabled business transformation and increase shareholder value. We provide a number of Business/IT Consulting Services including Business Strategy, IT Strategy & Roadmap Development, Process Re-Engineering & Transformation, Enterprise Architecture & Technology Selection, and Domain Solutions. The Cognizant Consulting team is a high performing organization that is continually expanding our client base and is increasingly being recommended by analysts such as Forrester and Gartner. And we’re growing!
THE ROLE
A Technology Architect, Pardot for our Salesforce Marketing Practice is a strategic position to our customers. This role is heavily involved in solution design and is hands-on with build work. Technology Architects are experienced consultants and are depended on by our customers for technical vision and proactive and strategic advice.
RESPONSIBILITIES
- Serve as a subject matter expert on marketing automation and expertly communicate complex information and concepts to clients and project stakeholders.
- Lead consultative engagements including workshops with customers on technical and business goals and challenges.
- Use your business analyst skills to document comprehensive customer user stories, requirements, and technical overviews of solutions.
- Define, build, and deliver detailed solution based on customers’ business needs and their current environment, including its limitations.
- Present to customer stakeholders from both technical and business backgrounds.
- Manage the lead lifecycle by implementing and optimizing processes around lead scoring, qualification, and sales hand-off.
- Implement best practices for account-based marketing. Increase campaign efficiency, engagement, and effectiveness through optimal use of the marketing database.
- Assist in the development, management, and optimization of martech infrastructure.
- Find opportunities to optimize conversion across the lead generation and sales funnel.
- Establish, maintain, and optimize scalable marketing processes for campaign and lead generation and lead management.
- Manage cross functional relationships with other teams to deliver needs within defined SLAs.
- Consult on the framework of campaigns, lead routing, data ingestion, and data management between sales and marketing systems.
- Consult on and implement new tools while simultaneously learning those tools as well as teaching others about them.
- Manage solution related documentation.
- Understand enterprise database design and create ERD diagrams that complement the data schemas required by the proposed solution.
- Estimate the effort required to implement the proposed solution.
- Average of up to 25% travel
- Perform other duties as required and assigned.
QUALIFICATIONS
- 5 Years experience in Salesforce Marketing Cloud Account Engagement (Pardot) implementations
- Bachelor’s degree in Information Systems, Computer Science, or a related field, or equivalent experience
- Understand end-to-end marketing processes including campaign creation (email/web/social), lead generation, lead scoring, qualification, distribution, and conversion, including closed loop reporting, by demonstrating CRM technologies and data.
- Understands APIs available in Pardot to develop integration solutions, when necessary
- Experience with sync processes and limitations with Salesforce.
- Deep knowledge and understanding of Marketing data shared between Pardot and Salesforce
PREFERRED
- Pardot Specialist and Pardot Consultant certifications
- Experience in enterprise consulting
- Experience with building B2B Marketing Analytics dashboards
- Understands available connectors to Pardot to push/pull data between systems
KNOWLEDGE, SKILLS AND ABILITIES
- Ability to quickly learn new technologies with different levels of support / enablement.
- Ability to handle confidential information.
- Excellent strategic & technical thinking.
- Strong technical aptitude and an ability to learn new technologies quickly.
- Effective written and verbal communication skills.
- Confident in leading customer facing discussions and presentations.
- Detail oriented
- Effective prioritization and time management skills.
- Ability to work in a fast-paced, deadline driven environment.
- Strong initiative to strive for continuous accuracy, quality, and timeliness of information.
- Ability to build and maintain effective relationships through strong interpersonal skills with emphasis on relationship-building and consistent demonstration of solid professional judgment.
WORK AUTHORIZATION
Cognizant will only consider applicants for this position who are legally authorized to work in the United States without company sponsorship (H-1B, L-1B, L-1A, etc.)
SALARY AND COMPENSATION
The annual salary for this position is between $52,000 – $150,000 depending on experience and other qualifications of the successful candidate. This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans.
BENEFITS
Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:
- Medical/Dental/Vision/Life Insurance
- Paid holidays plus Paid Time Off
- 401(k) plan and contributions
- Long-term/Short-term Disability
- Paid Parental Leave
- Employee Stock Purchase Plan
DISCLAIMER
The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.