ROLE: Email/SMS Marketing Manager
LOCATION: Virginia Beach, VA (onsite M – Th, remote Friday)
SALARY: $75,000 -$90,000
OVERVIEW:
Our growing retail team is in search of a data-driven, customer-obsessed Email & SMS Marketing Manager to spearhead campaign strategy and execution across multiple countries and platforms. In this pivotal role, you’ll play a crucial part in defining and implementing Email and SMS marketing strategies with a global reach.
RESPONSIBILITIES:
Manage Email/SMS strategy and execution for all brands across the US and International markets
Build Email/SMS campaigns and optimize new and existing flows using Klaviyo / Recart to engage with existing customers (retention) and attract new ones (acquisition)
Identify and define customer segments, and individually tailor campaigns to maximize performance and achieve KPIs
Audit customer segments on a regular basis to eliminate low-quality or non-performing leads/segments
Collaborate with cross-functional teams, including Marketing, Creative and Product, to ensure cohesive campaign execution
Establish KPIs for campaigns, flows and specific segments that are aligned with larger business objectives
Analyze Email/SMS data and report regularly to senior leadership
Apply analysis insights to future Email/SMS strategy and campaigns
QUALIFICATIONS:
Bachelor’s Degree
5+ years’ experience with marketing automation platforms (Klaviyo Preferred)
5+ years’ experience building, executing, and scaling cross-functional email marketing campaigns (including automated flows) from concept to completion; including testing, sending, and reporting for an established brand(s)
5+ years’ experience using analytical tools to measure performance, identify opportunities for improvement, and apply insights to future campaigns
5+ years’ experience using customer research, data and metrics to identify trends, generate forecasts, and assess the efficacy of various programs and campaigns
Proven experience presenting metrics and progress to goal to senior leadership
Experience in Adobe Creative Suite (Preferred)
Excellent communication, organizational, and analytical skills
Strategic self-starter
BENEFITS:
Generous Paid Time Off (including Christmas Eve through New Year’s Day)
Paid Sick Time
Health Insurance (Medical, Dental, Vision, including Company Paid Life Insurance)
Supplemental/Voluntary Insurance Plans through Aflac
401(k) Plan with Company Matching
Clothing Stipend
Gym Membership
We are an ADAAA compliant and equal opportunity employer. We welcome applicants from all backgrounds. Employment decisions will be made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected status. #app