Media Relations Manager

Milton Hershey School

Hershey, PA Posted 11/6/2024 Full Time
Description:

For 109 years, Milton Hershey School (MHS) has changed the lives of lower income children and their families by helping them break the cycle of poverty. MHS is now seeking a Media Relations Manager to expand awareness of the Hershey’s legacy and the amazing opportunities provided by the School to children from need. Responsibilities include:

  • Develop communication and media strategies to promote the School’s life-changing work.
  • Provide a wide variety of media outlets with high quality, engaging, and relevant stories that are compelling to ensure they are frequently selected and shared.
  • Identify new media outlets and journalists to communicate the inspiring story of MHS, its students, and staff.
  • Manage critical reputation situations.
  • Serve as a media spokesperson and an editorial resource.
  • Respond to media inquiries on a timely basis.
  • Gather information to develop statements and talking points.
  • Assist with internal communication, including content writing, proofing, communication strategy, and inter-departmental support.
  • Skilled in forming relationships within MHS to identify and gather high quality stories and information efficiently and accurately.
  • Serve as event lead for large school-wide events.
  • Produce large reputational print and digital projects.
  • Collaborate extensively within the Communications Team, the MHS community, and the greater Hershey community to promote the Hershey legacy.
Qualifications:
    • Bachelor’s degree in communications, public relations, or similar major.
    • 7 or more years of experience with demonstrated success in media relations.
    • Experience in non-profit or education a plus.
    • Exceptional verbal, written, and platform communication skills.
    • Website content management and writing skills.
    • Exceptional editing skills. Layout and design skills a plus.
    • Skilled in various communications technology including the ability to quickly interpret internet trending and outcomes data.
    • Proficient with Microsoft applications.
    • Thrives in a fast-paced and dynamic environment with competing priorities.
    • Must be a motivated independent self-starter with strong project management and organizational skills.
    • Exceptional interpersonal skills, including the ability to collaborate, influence, and lead.
    • Candidates should have a high degree of stamina, a strong work ethic, an assertive personality, and a willingness to be agile.
    • Candidates must demonstrate a high degree of integrity as all staff are role models for students.
    • Candidates should be willing to actively engage with students.
    • This job requires evening and weekend work.
    • This job requires evening and weekend work.
JOB LOCATION:
Hershey, PA 17033

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