Description:
For 109 years, Milton Hershey School (MHS) has changed the lives of lower income children and their families by helping them break the cycle of poverty. MHS is now seeking a Media Relations Manager to expand awareness of the Hershey’s legacy and the amazing opportunities provided by the School to children from need. Responsibilities include:
- Develop communication and media strategies to promote the School’s life-changing work.
- Provide a wide variety of media outlets with high quality, engaging, and relevant stories that are compelling to ensure they are frequently selected and shared.
- Identify new media outlets and journalists to communicate the inspiring story of MHS, its students, and staff.
- Manage critical reputation situations.
- Serve as a media spokesperson and an editorial resource.
- Respond to media inquiries on a timely basis.
- Gather information to develop statements and talking points.
- Assist with internal communication, including content writing, proofing, communication strategy, and inter-departmental support.
- Skilled in forming relationships within MHS to identify and gather high quality stories and information efficiently and accurately.
- Serve as event lead for large school-wide events.
- Produce large reputational print and digital projects.
- Collaborate extensively within the Communications Team, the MHS community, and the greater Hershey community to promote the Hershey legacy.
Qualifications:
- Bachelor’s degree in communications, public relations, or similar major.
- 7 or more years of experience with demonstrated success in media relations.
- Experience in non-profit or education a plus.
- Exceptional verbal, written, and platform communication skills.
- Website content management and writing skills.
- Exceptional editing skills. Layout and design skills a plus.
- Skilled in various communications technology including the ability to quickly interpret internet trending and outcomes data.
- Proficient with Microsoft applications.
- Thrives in a fast-paced and dynamic environment with competing priorities.
- Must be a motivated independent self-starter with strong project management and organizational skills.
- Exceptional interpersonal skills, including the ability to collaborate, influence, and lead.
- Candidates should have a high degree of stamina, a strong work ethic, an assertive personality, and a willingness to be agile.
- Candidates must demonstrate a high degree of integrity as all staff are role models for students.
- Candidates should be willing to actively engage with students.
- This job requires evening and weekend work.
- This job requires evening and weekend work.