AWS is seeking a highly motivated and customer-centric marketing research professional to drive insights that shape our Brand and Advertising research program. As a Sr. Market Research Manager, you will lead all aspects of research and measurement to understand the effectiveness of AWS's most visible advertising campaigns. In this pivotal role, you'll collaborate closely with Brand, Advertising, and Messaging teams, as well as senior leadership within the Marketing organization to understand business objectives and craft tailored research and measurement plans. While you will design and oversee diverse research methodologies from surveys to focus groups to develop rich brand-level insights, a core responsibility in this role is to design and execute a world-class measurement framework for the brand advertising program. Your ability to think outside the box, innovate on existing industry best practices for campaign measurement, synthesize complex data into actionable insights, and communicate them effectively to the brand and marketing teams will be critical to your success.
If you are a self-starter with strong attention to detail, vocally self-critical, and have a strong desire to raise the bar on brand insights and campaign measurement, we want to hear from you!
Key job responsibilities
Key Responsibilities:
• Develop and execute a strategic research roadmap aligned with AWS's Brand and Advertising program
• Partner with stakeholders to design research objectives, methodologies, and sampling strategies
• Design and implement quantitative and qualitative research instruments, including surveys, discussion guides, and data analysis frameworks
• Analyze diverse data sets and extract insights to provide strategic guidance
• Craft compelling narratives that distill complex insights and socialize research findings and recommendations
• Influence stakeholders and use data to inform key business decisions
• Build a best-in-class ecosystem of research partners to support research projects and maintain a high bar on data quality
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
BASIC QUALIFICATIONS
- 7+ years of experience in market research and analytics, preferably in the technology industry
- 5+ years of experience with and solid understanding of campaign measurement
- Experience with business-to-business (B2B) audience research
- Exceptional storytelling and communication skills, with the ability to distill complex findings into clear, actionable insights
- Bachelors or advanced degree in business, mathematics, or the sciences
PREFERRED QUALIFICATIONS
- Experience with emerging technologies research
- Experience with in business-to-business (B2B) research
- Experience with product research
- Experience in international research
- Experience in both client-side and vendor-side research positions
- Analytical skills with experience in statistical modeling
- Advanced and relevant education
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.