Content Marketing Manager

Kantar

Dumont, NJ Posted 12/11/2024 Full Time

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Kantar’s Profiles division is home to the world’s largest audience network.

With access to 170m+ people in over 100 global markets, we offer unrivalled global reach with local relevancy. Validated by industry leading anti-fraud technology, Kantar’s Profiles Audience Network delivers the most meaningful data with consistency, accuracy, and accountability – all at speed and scale.

Job Details

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Kantar’s Profiles division is the global leader in online surveys for data-driven business decisions. We enable meaningful conversations with the people who matter most to brands, with speed and at scale, through our flexible research solutions and extensive network of global consumers. Acting as the extension of insights teams, we deliver dependable consumer answers from people everywhere, helping organisations grow their brand with confidence.

Why this job is important

The Content Marketing Manager plays a pivotal role in developing and executing our content marketing strategies. This individual will be responsible for leading our global thought leadership efforts and ensuring the quality and consistency of all written materials produced by the marketing team. In this role, you will leverage your strong communication, project management and data skills, as well as stellar creativity, to drive awareness and demand of our solutions and connect more effectively with our audience.

What you’ll be doing

  • Thought leadership: Support the planning and execute the development of global thought leadership, coordinating internal and external teams to maintain project timelines. Collaborate with research directors to create and execute global research to support data-lead reports.
  • Content creation: Collaborate with other members of marketing to create, source, edit and proofread content for demand gen activity, including blogs, ads, email nurtures, eBooks, white papers, presentations, etc.
  • Digital content: Manage the global content calendar. Upload new content to the website and optimize existing pages to improve the audience experience and conversion rates. Manage SEO efforts, including keyword research and page optimizations for organic rankings.
  • Social media: Oversee the global Profiles social media calendar, creating a consistent and engaging schedule of content. Support and execute LinkedIn live events.

The skills & experience needed as Content Marketing Manager

  • Proven experience in creating, editing and proofreading in a corporate B2B role.
  • Exceptional attention to detail and a strong command of the English language.
  • Excellent communication and interpersonal skills.
  • Ability to work under tight deadlines and manage multiple projects simultaneously.
  • Familiarity with content management systems and digital publishing tools.
  • Experience with market research, SEO principles and digital marketing is a plus.

What’s in it for you

At Kantar, we believe in providing our employees with a supportive and inclusive environment where they can thrive.

  • Competitive salary and benefits package.
  • Opportunity to work with a global leader in data, insights, and consulting.
  • Access to professional development and career growth opportunities.
  • Flexible working arrangements to support work-life balance.

Please note: We are not able to offer visa sponsorship or assist with relocation support for this role. Please ensure you have the right to work in the country where this role is located before applying.

Benefits:
We provide a comprehensive, highly competitive benefits package, including
  • Medical plans with comprehensive, affordable coverage for a range of health services
  • Health Savings Account/FSA
  • Dental, Vision and benefits to cover unique healthcare needs
  • Wellness Program
  • 401k with matching
  • Tuition Reimbursement, Commuter benefits
  • Unlimited PTO
The salary range for this role in USA (remote working) is $80,000 – $105,000. Your final base salary will be settled based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Kantar Profiles Division

Unleash your potential at Kantar's Profiles division, home to the world’s largest audience network.

Join our expert team in survey design, sampling methodologies, and data science, we leverage cutting-edge technology to provide our clients with seamless access to real people and unparalleled insights.

Backed by industry-leading anti-fraud technology, our Profiles Audience Network comprises over 170 million individuals, in more than 100 markets worldwide. Our clients include many of the world’s leading brands, who trust us to collect reliable insights.

Be part of a team that shapes the future of panel market research and drives results for brands everywhere!

Some key facts:

  • Our team is made up of 600 people globally.
  • We are present in 27 countries.
  • Profiles currently holds a 10% share in the $3b panel industry but we have ambition, a robust 3-year business plan and the financial backing of our private equity owners (Bain Capital) to grow to be the #1 player in this sector.
  • We provide an ideal environment for professional growth, offering:
    • A ‘start-up’ atmosphere in which you can make a big impact and get credit for it.
    • The chance to learn all aspects of the business and influence the decision-making process.
    • The opportunity to network and learn from highly experienced, senior members of our teams from across the business, globally.

Why join Kantar

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

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Country

United States of America

Why join Kantar

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

JOB LOCATION:
Dumont, NJ 07628

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