Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets.
We are currently seeking a Director of Partnerships and Portfolio Activations to join the Primo Brands Marketing organization based in Stamford, CT. This role will be crucial in developing and executing strategic partnerships to enhance our brand presence, drive growth, and foster consumer connections. This leadership position requires a visionary individual with a strong background in partnership development, exceptional negotiation skills, and a deep understanding of driving cultural connectivity in the consumer goods Industry.
Key responsibilities for this position include, but are not limited to:
1. Strategic Partnership Development:
• Identify and evaluate potential partners across various cultural pillars to align with Blue Triton Brands’ strategic objectives.
• Develop and implement partnership strategies that build brand awareness, support retail partner objectives, and drive revenue growth.
• Collaborate with internal stakeholders to ensure alignment and integration of partnership initiatives with overall Blue Triton Brands business goals.
2. Relationship Management:
• Oversee integration, relationship management and contract delivery of current MLB partnership
• Build and maintain strong, long-term relationships with key partners, ensuring mutual benefits and sustainable growth.
• Act as the primary point of contact for partners, managing all aspects of the partnership lifecycle.
• Regularly engage with partners to review performance, address issues, and identify opportunities for enhancement.
• Ensure all contract deliverables are fulfilled
3. Agency, Negotiations and Contract Management:
• Directing the lead partnership agency to deliver successful events and activations
• Oversee the drafting, review and execution of partnership contracts and agreements
4. Team & Budget Management
• Lead team and deliver on best-in-class programs across the portfolio
• Oversee management of partnerships budget and monthly forecasting
• Drive efficient use of partnership and brand dollars
5. Performance Analysis and Reporting:
• Monitor and analyze partnership performance metrics, providing regular reports to senior management.
• Utilize data-driven insights to optimize existing partnerships and inform future partnership strategies.
6. Cross-functional Collaboration:
• Work closely with the Commercial team (Marketing and Sales) and Ready Refresh to leverage partnerships
• Coordinate partnership-related activities, campaigns, and events to ensure seamless execution and integration.
• Foster a collaborative environment that encourages innovation and continuous improvement
Key qualifications for this position include, but are not limited to:
• Bachelor’s degree in business administration, Marketing, or a related field
• Minimum of 7-10 years of experience in partnership development, business development, or a related role within the consumer goods industry.
• Proven track record of successfully negotiating and managing high-value partnerships.
• Leadership skills: Ability to effectively interface at all levels
• Effective Communicator: Concise written and verbal communication skills
• Problem Solver: Highly organized, creative thinker with strategic and analytical skills
• Bias for action: Ability to take initiative, develop and seek out creative and innovative ideas
• Leadership skills: Ability to effectively interface at all levels
• Solid Marketing Fundamentals: Must have strong knowledge of Marketing fundamentals, analytical expertise, and be familiar with syndicated data sources and internal data sources
Primo Brands’ established portfolio includes billion-dollar brands Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain® Ozarka®, and Zephyrhills®, purified brands, Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. Our extensive direct-to-consumer offerings and industry-leading line-up of innovative water dispensers create consumer connectivity through recurring water purchases across Water Direct, Water Exchange, and Water Refill. At Primo Brands, our more than 11,000 associates are at the heart of what we do and deliver on our mission to provide healthy hydration to consumers wherever, however and whenever they want it. We believe in fostering a respectful culture, which values our associates who are deeply invested in quality hydration, our communities, and the sustainability of our packaging and water sources for generations to come.
Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. If you need any assistance or accommodations due to a disability, please contact us at