Are you a Recruitment Media Expert looking for something extra
At Nexus, we are all about Connecting People with Purpose. We help create the perfect place to work for our clients. We help companies connect with people in more meaningful, authentic, and impactful ways.
Specifically, our work spans across our clients' 'employee experience' - from talent attraction and recruiting, to orientation & on-boarding, values and culture, pay & benefits, leadership, learning/training, engagement & recognition, and beyond.
We are looking for a freelance Media professional with specific expertise in research, buying, launching and managing digital recruitment media campaigns. Experience and expertise in talent attraction and talent acquisition is required.
Additional proficiency in programmatic, demand generation, re-marketing, re-targeting and audience definition is highly desirable.
In this role, you will:
- Develop and execute paid media strategies to target and attract the right people to our clients' job postings on their career sites via other channels.
- Select platforms, buy media, launch and manage paid media campaigns via tools such as Google Ad Manager, Meta Ad Manager, etc.
- Manage ad budgets and campaign performance, ensuring high visibility for the right audiences, with minimal waste.
- Analyze, interpret, and express campaign performance and make recommendations to continuously improve campaign ROI.
- Conduct keyword research, to drive interest and engagement with our clients' job posts.
This is a freelance, remote working opportunity at this time, with the possibility for full-time employment in the future.
Why Join Us
- Fully remote
- Collaborating as part of an expert team, as well as working independently to leverage your expertise, knowledge and passion.
- Flexible working hours for media planning, buying, and optimizing (fantastic for anyone looking for freelance or part-time work)
- Working with Enterprise clients and accounts
- A generous base rate and performance-based compensation structure - the opportunity for ongoing programs and projects to either supplement your income, or add to your freelance client base.
Your responsibilities will include:
- Attending pitch meetings with our sales team and Project/Account Management team to learn and understand the client needs and act as the subject matter expert to help win new business
- Creating digital media plans including appropriate recommendations for channels, geos, and budget
- Developing and deploying digital media plans and campaigns focused on psychographic and behaviour-based targeting across a variety of media channels (i.e. Meta, X, retargeting campaigns, behaviour-based targeting, etc.)
- Attending client meetings to report on campaign progress and make recommendations for optimization and improvement with the Project/Account Management team and with clients
- Analyzing/Reporting and managing campaigns to ensure ongoing performance improvements based on client feedback and analytics, as well as providing end-of-campaign reporting
What You'll Need to Succeed
- 4+ years experience in Digital Recruitment Media Marketing and social media
- Ability to work in the Eastern or Central time zone (EST or CST) to meet with the Nexus team and attend client meetings, as needed
- Deep understanding of the technical side of digital marketing, and how to integrate directly with client websites/career site, ATS, and/or backend to enable pixel tracking and optimal data collection and distribution
- Ability to understand and explain complex digital media data to clients and Nexus teammates, and provide recommendations based on client needs and optimization
Hiring Process:
- Submit application - Initial Interview (30 min) - Take home skills test (under 1 hour) - Fit Interview (1 hour) - Offer
If you are looking for interesting and lucrative work with purpose, your efforts will contribute to an organization making a difference for a lot of people.
Please submit
- Your resume
- A short bulleted list of recent campaigns you have executed within the last 6 months
Please note that submissions following these information guidelines will be considered. Nexus Communications is committed to creating and maintaining an inclusive workplace.