Dear Dave,

So many companies and entrepreneurs are hurting right now. With everything that’s going on in the world, I find myself ashamed to celebrate business successes. In the past, I’ve always shared highlights with our customers to show them how amazing they are and how much their support means. How can I navigate this time without making others feel bad?  

Alyssa

Dear Alyssa,

You know, in most cases people who ask this kind of question are already self-aware enough to celebrate their business success with grace and social awareness. You didn’t ask how to brag, you asked how you can still celebrate what’s going on in your business with your customers.

You’re not firing shots at other people when you do something like this with the right heart and an attitude of gratitude and humility. You’re not talking about jumping around and yelling about how great you are while saying everyone else is a doofus. All you’re doing is letting people know what’s working and that you’re thankful for it—and them.

People need to hear success stories. They need to hear stories about winning, whether times are good or bad. It might actually inspire and encourage them. It’s good news!

—Dave