A Day in the Life:
Successfully plan, manage, and forecast global advertising budgets to maintain optimal levels of media mix and efficiency in accordance to regional business needs and/or local market environments. Identify and implement new media vendors, manage and streamline internal processes, and disseminate results across the team and organization.
The starting salary for this role is $85K; commensurate with experience.
What You’ll Do:
Full ownership of Brand Marketing investment financials, including: the completion of media insertion orders, processing campaign billings, and invoice reconciliationPlan and forecast global media investments and their associated returns with executive-level reportingPartner with Finance to produce monthly marketing forecasts, close-of-month reports, and long-range business plansCollaborate across all functions of the organization to identify paid digital media needs and provide impactful analytical insightsLead the planning and implementation of digital advertising campaigns, including SEM, social, display, video, and other digital mediaManage the identification and deployment of prospective media vendors, managing the procurement process, the vendor relationship, and performance reportingDevelop and review digital materials for accuracy and timeliness of content, including creative trafficking sheetsOversee media calendar, confirm all paid digital go-live/end dates, and obtain campaign confirmation and screenshotsPrepare pre-, mid-, and post-campaign presentations to report on media strategy against media goalsAssess media campaign results and propose improvementsManage global media tagging needs and partner with Digital Experience to prioritize and monitor the completion of requestsCollaborate across functions to define the objective, scope, and prioritization of product initiatives.Control allocated global media budgets, reallocating as needed (with up to daily adjustments), against delivery on a weekly basisConsolidate Brand Marketing budgets, with monthly deliverablesPropose, coordinate, and support strategic media plan negotiations based on established budgets by utilizing past campaign data to support the buyEstablish and maintain scalable processes that ensure best practices in campaign builds, targeting, audiences and messagingManage aspects of digital marketing operations, including key publisher/partner relationships and agency support
What We’re Looking For:
Undergraduate degree in marketing, advertising or other business discipline required (MBA highly preferred)3 -5 years of professional experience in digital marketing3-5 years managing and implementing successful paid, omnichannel advertising strategiesGoogle AdWords and Google Analytics expertiseTravel industry experience a plusExpert-level knowledge of SEO/SEM and paid advertising with a proven track record of successful resultsMedia buying and planning experienceStrong paid advertising platform knowledge with high proficiency in paid search, paid social, content marketing, and video and programmatic platformsStrong understanding of current on market, competition, trends, tactics, concepts, practices, and proceduresAgency experience preferredProven track record of working under tight deadlines while keeping others on-scheduleProactive with account recommendations and sharing industry insightsHighly proficient in MS Office, especially ExcelAbility to collaborate with internal and external stakeholders across multiple functions and locationsAbility to influenceFlexible and adaptable; ability to work effectively in ambiguous situationsExcellent verbal and written communication skillsExcellent organizational and multitaskingResults driven, ability to make decisions and help solve problemsAbility to drive process and organizational change.Ability to motivate teams and keep a positive attitude in a fast-paceddeadline-driven environment.Ability to work under minimal supervision with a goal-oriented mindset.Ability to see the big picture and leverage critical thinking and decision-making skills.Excellent organization, time management, delegation, and prioritization skills.Courageous leadership and accountability.
What You’ll Get:
Up to 40% off any standard Hertz Rental Paid Time OffMedical, Dental & Vision plan optionsRetirement programs, including 401(k) employer matchingPaid Parental Leave & Adoption AssistanceEmployee Assistance Program for employees & familyEducational Reimbursement & DiscountsVoluntary Insurance Programs - Pet, Legal/Identity Theft, Critical IllnessPerks & Discounts –Theme Park Tickets, Gym Discounts & moreThe Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran