Capitol Broadcasting Company, a diversified communications company headquartered in Raleigh, NC seeks a talented, driven Strategic Sales Manager to help our team consistently exceed local radio and digital revenue goals. People come to Capitol Broadcasting and stay. Why? We’re a locally owned, pioneering, stable, community advocate, do-the-right-thing company that offers some of the best benefits in the business. We have extraordinary expectations of each other and accept nothing short of excellence. Meshing with our standout team is as important as your talents and skills. This position will use your sales and management experience to lead a team that provides multi-platform, custom advertising solutions and strategies to local businesses. You’ll represent the biggest local audio and digital brands in the market. This is a full time, direct hire job. The ideal candidate possesses knowledge of marketing tactics that drive results and the ability to leverage analytics to optimize campaigns.
Key Responsibilities:
Determine local sales team’s unique selling position, establish capabilities separation from competition, then use to drive more local market revenue.
Work with local sales team to create and present unique customer-focused campaigns using powerful local digital and audio brands.
Collaborate with local business prospects to define campaign goals, then track and optimize based on interpretation of analytics.
Help sales team forge and grow strong business relationships in the local market.
Generate forecast reports and help prepare annual budgets/strategic plans.
Track team activities in CRM to uncover opportunities for both professional and revenue growth.
Handle house account relationships where necessary
Work across all station departments on campaign execution, collections, commissions, promotions, and sales package creation
Manage day-to-day sales operations including conducting individual and team sales training, overseeing new business efforts, developing new leads and helping to solidify existing client relationships.
Augment a healthy, positive culture that reinforces teamwork and professionalism.
Benefits:
Medical, Dental, Vision
401K with company Match
Pet insurance starting 2025
Holidays Off
PTO
Tuition Reimbursement
Child Care Assistance Program
Employee Referral
Health & Wellness Program to help pay for Gym Memberships
Qualifications:
Great problem-solving skills and analytical abilities
Understanding of the local market, marketing concepts, and digital media marketing.
Must be organized, self-motivated, capable of multitasking and task prioritization
Experience in driving revenue to achieve budget goals
Minimum 3 years of media sales management experience required
Knowledge of digital products, tactics and applications such as search engine marketing/optimization, audience and search targeting/retargeting, social media management and marketing, display, OTT/CTV, email marketing
Knowledge of Excel, Windows, and media software such as WideOrbit, Media Monitors, Veritone, Futuri, Matrix (or comparable CRM.)
A pre-employment drug screening is required. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify.
WRAL is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.